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Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe

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  • Lucia Mandongwe
  • Divaries C. Jaravaza

Abstract

Subsistence women in developing economies are largely marginalised yet their circumstances could be improved through entrepreneurship. The study sought to establish the relationship between entrepreneurial orientation on entrepreneurial intention and the moderating and direct effects of demographic profiles as an oasis of establishing a predictive model on prospective rural women entrepreneurs. Data were collected from prospective women entrepreneurs in the rural markets of Manicaland Province, Zimbabwe. A sample of 192 women was used. Data analysis was done using structural equation modeling to address the research hypotheses. Convenience sampling was applied to test the hypotheses relying on consenting women.The adequacy of the sample was tested using Kaiser-mayor-olkin and also the Bartlett’s test for sphericity. Initially, exploratory factor analysis was done using Principal Component Analysis. The rotated component matrix was also extracted. Data analysis was performed using Smartpls program. The results of analysing data show a significant relationship between innovativeness and risk-taking ability on entrepreneurial intention. However, data analysed did not confirm the hypothesised relationships between proactiveness and demographic profiles on entrepreneurial intention. It is recommended that entrepreneurship financiers, Non-Governmental Organisations and Governments should consider rural women’s innovativeness and risk-taking ability in screening potential entrepreneurs for funding and training.

Suggested Citation

  • Lucia Mandongwe & Divaries C. Jaravaza, 2020. "Women entrepreneurial intentions in subsistence marketplaces: The role of entrepreneurial orientation and demographic profiles in Zimbabwe," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1818365-181, January.
    • Handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1818365
    DOI: 10.1080/23311975.2020.1818365
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    Cited by:

    1. Carlos M. Jardon & Xavier Martinez-Cobas, 2022. "Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces," SAGE Open, , vol. 12(2), pages 21582440221, April.
    2. Lucia Mandongwe & Stanley Murairwa & Phamela Dube, 2022. "A Theoretical Assessment of the Operational Budgets in Hyperinflation Countries, Lessons from Boarding Schools in Zimbabwe: Effects and Survival Strategies," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(6), pages 669-677, June.
    3. Bingyan Tu & Roni Bhowmik & Md. Kamrul Hasan & Ahmed Al Asheq & Md. Atikur Rahaman & Xia Chen, 2021. "Graduate Students’ Behavioral Intention towards Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Proactiveness, and Risk Taking," Sustainability, MDPI, vol. 13(11), pages 1-23, June.
    4. Temoor Anjum & Petra Heidler & Azadeh Amoozegar & Rao Tahir Anees, 2021. "The Impact of Entrepreneurial Passion on the Entrepreneurial Intention; Moderating Impact of Perception of University Support," Administrative Sciences, MDPI, vol. 11(2), pages 1-14, April.
    5. Londoño Escobar, María Eugenia & Ballén Briceño, José Daniel & Serna Ospina, Sigifredo, 2024. "Propuesta de innovación comercial para garantizar la sostenibilidad de una asociación de mujeres rurales: el caso de ASOMMUC," Revista Tendencias, Universidad de Narino, vol. 25(2), pages 143-168, July.
    6. Ibrahim A. Elshaer & Abu Elnasr E. Sobaih, 2022. "I Think I Can, I Think I Can: Effects of Entrepreneurship Orientation on Entrepreneurship Intention of Saudi Agriculture and Food Sciences Graduates," Agriculture, MDPI, vol. 12(9), pages 1-18, September.

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