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The impact of greenwashing practices on green employee behaviour: Mediating role of employee value orientation and green psychological climate

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  • Rubab Tahir
  • Muhammad Razzaq Athar
  • Aneela Afzal

Abstract

The awareness of environmental issues is rising among employees, customers, investors, and businesses. This study is focused on assessing the outcomes of practicing greenwashing and factors effecting green employee behaviour. A quantitative method was applied by collecting data from agri-inputs industry in Pakistan using survey (N = 520). The data were analysed by partial least square structural equation modelling in SmartPLS. Greenwashing has a negative impact on green employee behaviour with employee value orientation and green psychological climate negatively mediating (partially) this effect. The internal environmental orientation has no significant effect of mediation on the linkage of greenwashing and green employee behaviour. It is a cross-sectional study that might not have captured the constructs (e.g., greenwashing) fully. Besides, data were collected from one province and a single industry. It will help policymakers understand greenwashing effects and devising appropriate psychological strategies. The study emphasized on the holistic approach towards greening of organizations, and is, according to our best knowledge, the first empirical study that explored the impact of greenwashing on green employee behaviour in Pakistan.

Suggested Citation

  • Rubab Tahir & Muhammad Razzaq Athar & Aneela Afzal, 2020. "The impact of greenwashing practices on green employee behaviour: Mediating role of employee value orientation and green psychological climate," Cogent Business & Management, Taylor & Francis Journals, vol. 7(1), pages 1781996-178, January.
    • Handle: RePEc:taf:oabmxx:v:7:y:2020:i:1:p:1781996
    DOI: 10.1080/23311975.2020.1781996
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    Cited by:

    1. Olawale Fatoki, 2022. "Determinants of Employee Electricity Saving Behavior in Small Firms: The Role of Benefits and Leadership," Energies, MDPI, vol. 15(9), pages 1-20, April.
    2. Fatih Uslu & Ali Keles & Arif Aytekin & Ozgur Yayla & Huseyin Keles & Gozde Seval Ergun & Abdullah Tarinc, 2023. "Effect of Green Human Resource Management on Green Psychological Climate and Environmental Green Behavior of Hotel Employees: The Moderator Roles of Environmental Sensitivity and Altruism," Sustainability, MDPI, vol. 15(7), pages 1-22, March.
    3. Wei Wang & Ziyuan Sun & Weixing Zhu & Lin Ma & Yuting Dong & Xiao Sun & Fengzhi Wu, 2023. "How does multi‐agent govern corporate greenwashing? A stakeholder engagement perspective from “common” to “collaborative” governance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 291-307, January.
    4. Guosen Miao & Guoping Chen & Fan Wang & Anupam Kumar Das, 2023. "The Effect of Corporate Greenwashing on Employees’ Environmental Performance: Person–Organization Values Fit Perspective," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    5. Wei Li & Weining Li & Veikko Seppänen & Timo Koivumäki, 2022. "How and when does perceived greenwashing affect employees' job performance? Evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1722-1735, September.
    6. Junqian He & Hyosun Kim, 2021. "The Effect of Socially Responsible HRM on Organizational Citizenship Behavior for the Environment: A Proactive Motivation Model," Sustainability, MDPI, vol. 13(14), pages 1-21, July.

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