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The effect of organizational learning on market orientation moderated by job satisfaction

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  • Salim Al Idrus
  • Ansari Saleh Ahmar
  • Abdussakir

Abstract

The study was aimed to examine the effect of organizational learning on market orientation moderated by job satisfaction. Quantitative approach was used due to the design of this study. The causal relationship of variables was understood using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Population of study was 52 dairy cattle milk cooperatives in East Java. Sampling method was simple random sampling, which, after subjecting this population to this method, resulted in a sample of 46 cooperatives. Data were obtained through questionnaire where the items were prepared and processed with SmartPLS. Two results were obtained: (1) higher organizational learning was related with higher market orientation, and (2) job satisfaction had a positive effect on market orientation because it was helpful to increase market orientation of dairy cattle milk cooperatives in East Java, Indonesia.

Suggested Citation

  • Salim Al Idrus & Ansari Saleh Ahmar & Abdussakir, 2018. "The effect of organizational learning on market orientation moderated by job satisfaction," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1475048-147, January.
    • Handle: RePEc:taf:oabmxx:v:5:y:2018:i:1:p:1475048
    DOI: 10.1080/23311975.2018.1475048
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    Cited by:

    1. T.V. Luzina & E.A. Dudareva & E.M. Akhmetshin & V.V. Yankovskaya, 2018. "The International and Legal Framework for Transregionalization of Trade and Economic Cooperation of the BRICS Countries," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 166-176.
    2. Hongyu Wang & Apurbo Sarkar & Lu Qian, 2021. "Evaluations of the Roles of Organizational Support, Organizational Norms and Organizational Learning for Adopting Environmentally Friendly Technologies: A Case of Kiwifruit Farmers’ Cooperatives of Me," Land, MDPI, vol. 10(3), pages 1-23, March.
    3. P. V. Zhuravlev & I. A. Epishkin & G. N. Chernukhina & M. V. Zavyalov & V. V. Varlamova & O. Yu. Voronkova, 2018. "Development of Human Capital in the System of Economic Categories of Work," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 107-117.

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