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Silence of crowdworkers—reasons and implications for work conditions and quality

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  • Lars Osterbrink
  • Paul Alpar

Abstract

Microtasks accomplished by humans are used in many corners of the Internet. They help to make decisions where it is not possible to rely on algorithms (yet) like insult detection or fake reviews. People conducting crowdwork, crowdworkers, are often recruited via platforms where employers have more power than crowdworkers. This is sometimes misused by offering poor work conditions, which can lead to poor work quality. Online feedback systems (OFS) can discipline employers to improve work conditions and subsequently work quality. Unfortunately, the majority of crowdworkers do not contribute to an OFS and remain silent. We develop and test a model based on self-determination theory with PLS-SEM to explain their silence. Perceived cost and perceived non-relevance are deterrents to contributions. However, satisfaction in helping others and the wish to belong to the community are significant motivational factors, which could be used in the design of an OFS to foster crowdworkers’ contributions.

Suggested Citation

  • Lars Osterbrink & Paul Alpar, 2021. "Silence of crowdworkers—reasons and implications for work conditions and quality," International Studies of Management & Organization, Taylor & Francis Journals, vol. 51(2), pages 136-161, April.
    • Handle: RePEc:taf:mimoxx:v:51:y:2021:i:2:p:136-161
    DOI: 10.1080/00208825.2021.1927311
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    Cited by:

    1. Oleg Bazaluk & Muhammad Ataur Rahman & Nurul Mohammad Zayed & Md. Faisal-E-Alam & Vitalii Nitsenko & Lesia Kucher, 2024. "Crowdsourcing review: the crowd workers’ perspective," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 51(3), pages 647-666, September.

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