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Corporate Identity and Social Media: Existence and Extension of the Organization

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  • Luke Devereux
  • T. C. Melewar
  • Pantea Foroudi

Abstract

The arrival of social media has created a multitude of ways the organization can develop and disseminate its corporate identity. This study explores the relationship between social media and corporate identity by breaking social media use into five stages and discussing what each stage can reveal and add to our knowledge of corporate identity. A framework is provided that can aid scholars and practitioners in gaining a greater understanding of what social media can do for corporate identity. The main implications for researchers and managers/policy makers are highlighted.

Suggested Citation

  • Luke Devereux & T. C. Melewar & Pantea Foroudi, 2017. "Corporate Identity and Social Media: Existence and Extension of the Organization," International Studies of Management & Organization, Taylor & Francis Journals, vol. 47(2), pages 110-134, April.
    • Handle: RePEc:taf:mimoxx:v:47:y:2017:i:2:p:110-134
    DOI: 10.1080/00208825.2017.1256161
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    Cited by:

    1. Czakon, Wojciech & Mania, Karolina & Jedynak, Monika & Kuźniarska, Aneta & Choiński, Michał & Dabić, Marina, 2024. "Who are we? Analyzing the digital identities of organizations through the lens of micro-interactions on social media," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    2. Amélia Maria Pinto da Cunha Brandão & Inês Faria & Mahesh Gadekar, 2019. "Is Social Media a Passport to SMEs’ Foreign Market Entry?," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 66(2), pages 253-265, June.
    3. Giglio, Simona & Pantano, Eleonora & Bilotta, Eleonora & Melewar, T.C., 2020. "Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor," Journal of Business Research, Elsevier, vol. 119(C), pages 495-501.
    4. Devereux, Luke & Melewar, T.C. & Dinnie, Keith & Lange, Thomas, 2020. "Corporate identity orientation and disorientation: A complexity theory perspective," Journal of Business Research, Elsevier, vol. 109(C), pages 413-424.

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