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The Role of the Competitive Context in the Business Strategy-Formulation Process

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  • Donatella Depperu
  • Luca Gnan

Abstract

This paper deals with the relationships that exist between the competitive context of the firm and the way it formulates its strategy at the business level. A research project surveyed a sample of strategic business areas from medium and large-sized firms in Italy. The main results are that two environmental factors are particularly relevant: changes in the needs of the firm's customers and demand growth rate. Moreover, it transpired that even larger firms do not use sophisticated tools to formulate their competitive strategy.

Suggested Citation

  • Donatella Depperu & Luca Gnan, 2006. "The Role of the Competitive Context in the Business Strategy-Formulation Process," International Studies of Management & Organization, Taylor & Francis Journals, vol. 36(3), pages 110-130, January.
    • Handle: RePEc:taf:mimoxx:v:36:y:2006:i:3:p:110-130
    DOI: 10.2753/IMO0020-8825360306
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