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An Exploratory Study of Recent Trends in the Diversification of Dutch Publishing Companies in the Multimedia and Information Industries

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  • Hans van Kranenburg
  • Myriam Cloodt
  • John Hagedoorn

Abstract

In this exploratory study we investigate the investment strategies of companies in a traditional sector that faces important challenges from new technologies. We focus on the various forms of investment and divestment that are used by companies to achieve diversification. Using data from a small sample of leading Dutch publishing companies, we apply a multinomial logit analysis to model the investment preferences of these firms. Our data show that these leading companies in the industry diversify into new activities that are centered around the Internet, e-business, and other electronic products and services. These firms are found to prefer a gradual diversification through related activities. In terms of international diversification, the current strength of the new economy, expressed in major new technological developments and the creation of new businesses, affects the investment strategies of these companies through their strong preference for North American activities.

Suggested Citation

  • Hans van Kranenburg & Myriam Cloodt & John Hagedoorn, 2001. "An Exploratory Study of Recent Trends in the Diversification of Dutch Publishing Companies in the Multimedia and Information Industries," International Studies of Management & Organization, Taylor & Francis Journals, vol. 31(1), pages 64-86, March.
    • Handle: RePEc:taf:mimoxx:v:31:y:2001:i:1:p:64-86
    DOI: 10.1080/00208825.2001.11656808
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    Cited by:

    1. Grigoriev, A. & Uetz, M.J., 2005. "Scheduling parallel jobs with linear speedup," Research Memorandum 015, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    2. Coudounaris, Dafnis N. & Orero-Blat, María & Rodríguez-García, María, 2020. "Three decades of subsidiary exits: Parent firm financial performance and moderators," Journal of Business Research, Elsevier, vol. 110(C), pages 408-422.
    3. Hans van Kranenburg & Gerrit Willem Ziggers, 2013. "Dynamic competition and ambidexterity," Chapters, in: Ruth Towse & Christian Handke (ed.), Handbook on the Digital Creative Economy, chapter 6, pages 57-66, Edward Elgar Publishing.
    4. Piaskowska, D., 2005. "Essays on firm growth and value creation," Other publications TiSEM 89053610-79c6-4c52-9d1c-6, Tilburg University, School of Economics and Management.

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