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From Social Value to Social Cognition: How Social Ventures Obtain the Resources They Need for Social Transformation

Author

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  • Lumina S. Albert
  • Thomas J. Dean
  • Robert A. Baron

Abstract

Academic and popular discussions of social entrepreneurship often point to the importance of social value creation in contributing to a social venture's success. Implied in these discussions is the assumption that the more pressing the social problem addressed by the mission or the greater the social value generated, the more successful and attractive the venture will be. The present theoretical framework uses social cognition theory to examine the link between dimensions of the social mission and the venture's appeal to resource providers, and suggests that the magnitude of social value created is only one of a broader set of mission characteristics that influence social venture outcomes, such as resource acquisition from potential resource providers. Theoretical and practical implications are discussed.

Suggested Citation

  • Lumina S. Albert & Thomas J. Dean & Robert A. Baron, 2016. "From Social Value to Social Cognition: How Social Ventures Obtain the Resources They Need for Social Transformation," Journal of Social Entrepreneurship, Taylor & Francis Journals, vol. 7(3), pages 289-311, September.
    • Handle: RePEc:taf:jsocen:v:7:y:2016:i:3:p:289-311
    DOI: 10.1080/19420676.2016.1188323
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    Cited by:

    1. Matthew Josefy & Thomas J. Dean & Lumina S. Albert & Markus A. Fitza, 2017. "The Role of Community in Crowdfunding Success: Evidence on Cultural Attributes in Funding Campaigns to “Save the Local Theaterâ€," Entrepreneurship Theory and Practice, , vol. 41(2), pages 161-182, March.
    2. Sara Sassetti & Giacomo Marzi & Vincenzo Cavaliere & Cristiano Ciappei, 2018. "Entrepreneurial cognition and socially situated approach: a systematic and bibliometric analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 116(3), pages 1675-1718, September.
    3. Judith Cavazos-Arroyo & Rogelio Puente-Diaz, 2019. "The Influence of Marketing Capability in Mexican Social Enterprises," Sustainability, MDPI, vol. 11(17), pages 1-15, August.
    4. Syrus M Islam, 2022. "Social impact scaling strategies in social enterprises: A systematic review and research agenda," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 298-321, May.

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