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How can we Make Food Risk Communication Better: Where are we and Where are we Going?

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  • Ragnar E. Lofstedt

Abstract

Over the past number of years the reporting of food scares, particularly in European context, have grown in prevalence. These scares are more often than not amplified by the media leading to greater pressure on regulators, industry and other stakeholders to communicate the actual risks associated with the food issue in question accurately. The aims of this paper is three fold: firstly, provide a brief background on the history of risk communication itself. Secondly, to summarise some of the main theoretical avenues that are presently favoured by the wider academic (risk) community. The final section of the paper provides research ideas regarding what academics working in the food risk communication area may wish to look at now. Among the issues highlighted include addressing the issue of media amplification, rebuilding public trust, and better communicating uncertainty.

Suggested Citation

  • Ragnar E. Lofstedt, 2006. "How can we Make Food Risk Communication Better: Where are we and Where are we Going?," Journal of Risk Research, Taylor & Francis Journals, vol. 9(8), pages 869-890, December.
    • Handle: RePEc:taf:jriskr:v:9:y:2006:i:8:p:869-890
    DOI: 10.1080/13669870601065585
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    Cited by:

    1. Mirko Ruzza & Barbara Tiozzo & Valentina Rizzoli & Mosé Giaretta & Laura D'Este & Licia Ravarotto, 2020. "Food Risks on the Web: Analysis of the 2017 Fipronil Alert in the Italian Online Information Sources," Risk Analysis, John Wiley & Sons, vol. 40(10), pages 2071-2092, October.
    2. G. C. Barker & C. Bayley & A. Cassidy & S. French & A. Hart & P. K. Malakar & J. Maule & M. Petkov & R. Shepherd, 2010. "Can a Participatory Approach Contribute to Food Chain Risk Analysis?," Risk Analysis, John Wiley & Sons, vol. 30(5), pages 766-781, May.
    3. Tingqiang Chen & Lei Wang & Jining Wang & Qi Yang, 2017. "A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency," Complexity, Hindawi, vol. 2017, pages 1-16, December.
    4. Liu, Peng & Ma, Liang, 2016. "Food scandals, media exposure, and citizens’ safety concerns: A multilevel analysis across Chinese cities," Food Policy, Elsevier, vol. 63(C), pages 102-111.
    5. Peter Modin & Sven Hansson, 2011. "Moral and Instrumental Norms in Food Risk Communication," Journal of Business Ethics, Springer, vol. 101(2), pages 313-324, June.
    6. Ying Zhu & Xiaowei Wen & May Chu & Gongliang Zhang & Xuefan Liu, 2021. "Consumers’ Food Safety Risk Communication on Social Media Following the Suan Tang Zi Accident: An Extended Protection Motivation Theory Perspective," IJERPH, MDPI, vol. 18(15), pages 1-19, July.
    7. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    8. Myoungsoon You & Youngkee Ju, 2020. "The Outrage Effect of Personal Stake, Familiarity, Effects on Children, and Fairness on Climate Change Risk Perception Moderated by Political Orientation," IJERPH, MDPI, vol. 17(18), pages 1-14, September.
    9. Melanie De Vocht & An-Sofie Claeys & Verolien Cauberghe & Mieke Uyttendaele & Benedikt Sas, 2016. "Won’t we scare them? The impact of communicating uncontrollable risks on the public’s perception," Journal of Risk Research, Taylor & Francis Journals, vol. 19(3), pages 316-330, March.
    10. Jun Luo & Jiepeng Wang & Yongle Zhao & Tingqiang Chen, 2018. "Scare Behavior Diffusion Model of Health Food Safety Based on Complex Network," Complexity, Hindawi, vol. 2018, pages 1-14, November.
    11. Floris Goerlandt & Jie Li & Genserik Reniers, 2020. "The Landscape of Risk Communication Research: A Scientometric Analysis," IJERPH, MDPI, vol. 17(9), pages 1-31, May.
    12. Hatem Elleuch & Wafik Hachicha & Habib Chabchoub, 2014. "A combined approach for supply chain risk management: description and application to a real hospital pharmaceutical case study," Journal of Risk Research, Taylor & Francis Journals, vol. 17(5), pages 641-663, May.
    13. Cope, S. & Frewer, L.J. & Houghton, J. & Rowe, G. & Fischer, A.R.H. & de Jonge, J., 2010. "Consumer perceptions of best practice in food risk communication and management: Implications for risk analysis policy," Food Policy, Elsevier, vol. 35(4), pages 349-357, August.
    14. Rutsaert, Pieter & Pieniak, Zuzanna & Regan, Áine & McConnon, Áine & Kuttschreuter, Margôt & Lores, Mònica & Lozano, Natàlia & Guzzon, Antonella & Santare, Dace & Verbeke, Wim, 2014. "Social media as a useful tool in food risk and benefit communication? A strategic orientation approach," Food Policy, Elsevier, vol. 46(C), pages 84-93.
    15. Melkonyan, Tigran A., 2011. "The Effect of Communicating Ambiguous Risk Information on Choice," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), pages 1-21, August.

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