IDEAS home Printed from https://ideas.repec.org/a/taf/jnlbes/v31y2013i4p398-411.html
   My bibliography  Save this article

Quantifying Consumer Perception of a Financially Distressed Company

Author

Listed:
  • Robert G. Hammond

Abstract

To measure how consumers respond to negative information about the financial health of a durable-goods producer, I use the prices at which vehicles sell in secondary markets to quantify consumer perception of the Chrysler Corporation during the period surrounding the Chrysler Loan Guarantee Act of 1979. I focus on Chrysler's July 31, 1979 announcement of financial distress and request for assistance from the U.S. government. The trend in the prices of used Chrysler vehicles relative to those of its American competitors provides strong support for the claim that consumers reduce their willingness to pay for the goods of a financially distressed company.

Suggested Citation

  • Robert G. Hammond, 2013. "Quantifying Consumer Perception of a Financially Distressed Company," Journal of Business & Economic Statistics, Taylor & Francis Journals, vol. 31(4), pages 398-411, October.
    • Handle: RePEc:taf:jnlbes:v:31:y:2013:i:4:p:398-411
    DOI: 10.1080/07350015.2013.799998
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/07350015.2013.799998
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/07350015.2013.799998?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shafu Zhang & Like Jiang & Michel Magnan & Lixin Nancy Su, 2021. "Dealing with Ethical Dilemmas: A Look at Financial Reporting by Firms Facing Product Harm Crises," Journal of Business Ethics, Springer, vol. 170(3), pages 497-518, May.
    2. Cristian Huse & Nikita Koptyug, 2017. "Bailing on the Car That Was Not Bailed Out: Bounding Consumer Reactions to Financial Distress," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(2), pages 337-374, June.
    3. Robert G. Hammond, 2013. "Sudden Unintended Used‐Price Deceleration? The 2009–2010 Toyota Recalls," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(1), pages 78-100, March.
    4. Rogers, Robert P., 2013. "Bankruptcy and steel plant shutdowns," The Quarterly Review of Economics and Finance, Elsevier, vol. 53(2), pages 165-174.
    5. Like Jiang & Michel Magnan & Lixin (Nancy) Su & Shafu Zhang, 2018. "Damage Control: Earnings Management by Firms Facing Product Harm Crises," CIRANO Working Papers 2018s-01, CIRANO.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jnlbes:v:31:y:2013:i:4:p:398-411. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/UBES20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.