IDEAS home Printed from https://ideas.repec.org/a/taf/jmkthe/v12y2002i1p1-14.html
   My bibliography  Save this article

Attitudes About Marketing in Higher Education: An Exploratory Study

Author

Listed:
  • John M. McGrath

Abstract

This article describes a study measuring the attitudes of higher education professionals about the marketing policies of their institutions. The study employed elements of qualitative and quantitative methods. Results of the study indicate that respondents agree that marketing efforts are now “critically important” to their institutions' future. Results also identify attitudes about who should be responsible for marketing policies, as well as attitudes about the effectiveness of the policies. The article also draws implications from the study which might serve as a catalyst for future research that could benefit the field of marketing in higher education.

Suggested Citation

  • John M. McGrath, 2002. "Attitudes About Marketing in Higher Education: An Exploratory Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 12(1), pages 1-14, November.
    • Handle: RePEc:taf:jmkthe:v:12:y:2002:i:1:p:1-14
    DOI: 10.1300/J050v12n01_01
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1300/J050v12n01_01
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1300/J050v12n01_01?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ümit Kalkan & Fahriye Altınay Aksal & Zehra Altınay Gazi & Ramazan Atasoy & Gökmen Dağlı, 2020. "The Relationship Between School Administrators’ Leadership Styles, School Culture, and Organizational Image," SAGE Open, , vol. 10(1), pages 21582440209, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:12:y:2002:i:1:p:1-14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.