IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v34y2022i3p135-151.html
   My bibliography  Save this article

Television and women’s reproductive behavior: evidence from Uganda

Author

Listed:
  • Ishraq Ahmed

Abstract

This paper examines the relationship between television exposure and women’s reproductive behavior in Uganda. There is very little research that has explored the impact of television on the current adoption of modern contraceptives and to our knowledge, no studies have looked at the relationship between family planning programs on TV and the use of modern birth control in Uganda. We find that watching television and specifically watching family planning programs on television is positively associated with the current use of modern contraceptives. Increased frequency of watching TV is also associated with greater use of modern contraceptives. We further find that women exposed to television also changed other aspects of reproductive behavior – preference for a certain number of children and the decision to use any birth control to avoid pregnancy. Our results indicate that continued access to television and family planning programs on television has the potential to alter reproductive behavior and provide women with information and choice to adopt modern methods of birth control.

Suggested Citation

  • Ishraq Ahmed, 2022. "Television and women’s reproductive behavior: evidence from Uganda," Journal of Media Economics, Taylor & Francis Journals, vol. 34(3), pages 135-151, July.
    • Handle: RePEc:taf:jmedec:v:34:y:2022:i:3:p:135-151
    DOI: 10.1080/08997764.2022.2099874
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/08997764.2022.2099874
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08997764.2022.2099874?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:34:y:2022:i:3:p:135-151. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.