IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v34y2022i2p91-116.html
   My bibliography  Save this article

Analyzing prerelease consumer buzz and information cascades within the film industry: are there differences by gender and age groups?

Author

Listed:
  • Sofia Izquierdo-Sanchez
  • Alan Shaw

Abstract

The concept of prerelease consumer buzz (PRCB) is a relatively new phenomenon. It is the excitement generated by consumers in anticipation of a forthcoming new product, film, song, or play. The PRCB is closely associated with information cascades because the buzz generated can be a mechanism for driving consumers to experience the said new product. Earlier research has called for scholars to test the pervasiveness of the concept, but there is also concern that current studies only adopt a national overview. We have addressed these concerns using a large original dataset, collected weekly for approximately 1 year. We analyze the determinants of information cascades and PRCB by considering films premiered in the USA and the UK. More specifically, we examine online user ratings by differing demographic clusters of the population (by sex and age) and through the qualitative characteristics of films (i.e., genre). Our results demonstrate that males between the ages of 18–29-years are more compliant to information cascades and expert reviewers are more likely to instigate herding behavior.

Suggested Citation

  • Sofia Izquierdo-Sanchez & Alan Shaw, 2022. "Analyzing prerelease consumer buzz and information cascades within the film industry: are there differences by gender and age groups?," Journal of Media Economics, Taylor & Francis Journals, vol. 34(2), pages 91-116, April.
    • Handle: RePEc:taf:jmedec:v:34:y:2022:i:2:p:91-116
    DOI: 10.1080/08997764.2022.2074025
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/08997764.2022.2074025
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08997764.2022.2074025?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:34:y:2022:i:2:p:91-116. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.