IDEAS home Printed from https://ideas.repec.org/a/taf/jmedec/v28y2015i2p84-99.html
   My bibliography  Save this article

Superstars as Emotion-Eliciting Objects. An Examination of the Effect of the Emotion Mix of Movie Stars

Author

Listed:
  • Ana Suárez-Vázquez

Abstract

This article examines how superstars can influence moviegoers' decision process via eliciting emotions. The article builds upon prior research in the role of emotions in consumption. The data of a survey study are used to capture the emotional profile of superstars. Results from a correspondence analysis indicate that superstars can be classified according to the basic emotions they elicit. The resulting "constellations" of superstars influence spectators' decisions. A nested logit model gives evidence that supports the importance of taking into account the difference among emotions of the same valence. Moreover, the emotional interdependence between superstars seems to influence spectators' willingness to attend a movie.

Suggested Citation

  • Ana Suárez-Vázquez, 2015. "Superstars as Emotion-Eliciting Objects. An Examination of the Effect of the Emotion Mix of Movie Stars," Journal of Media Economics, Taylor & Francis Journals, vol. 28(2), pages 84-99, June.
    • Handle: RePEc:taf:jmedec:v:28:y:2015:i:2:p:84-99
    DOI: 10.1080/08997764.2015.1031903
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/08997764.2015.1031903
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08997764.2015.1031903?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmedec:v:28:y:2015:i:2:p:84-99. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/HMEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.