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Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections

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  • Xuexin Xu
  • W. Wayne Fu

Abstract

This study empirically examines the bandwagon effect of product-popularity information on the choices of audiovisual content products. Regression analysis is conducted using the data of Hollywood movies' box office revenues in 73 countries during 2003-2007. The results confirm the aggregate bandwagon effect in audiences' selections of Hollywood movies and shows that the strength of the bandwagon effect is magnified by how uncertain people are about the quality of movies.

Suggested Citation

  • Xuexin Xu & W. Wayne Fu, 2014. "Aggregate Bandwagon Effects of Popularity Information on Audiences' Movie Selections," Journal of Media Economics, Taylor & Francis Journals, vol. 27(4), pages 215-233, December.
    • Handle: RePEc:taf:jmedec:v:27:y:2014:i:4:p:215-233
    DOI: 10.1080/08997764.2014.963229
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    Cited by:

    1. Jane, Wen-Jhan, 2021. "Cultural distance in international films: An empirical investigation of a sample selection model," Journal of Economics and Business, Elsevier, vol. 113(C).
    2. Ali, Mazhar & Amir, Dr.Huma & Shamsi, Dr.Aamir, 2021. "Consumer Herding Behavior in Online Buying: A Literature Review," MPRA Paper 107435, University Library of Munich, Germany.
    3. Yang, Bi & Li, Shanshi & Chen, Zhenyu & Mattila, Anna S., 2023. "Consumer responses to time-based sales messages," Annals of Tourism Research, Elsevier, vol. 99(C).
    4. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    5. Delre, Sebastiano A. & Luffarelli, Jonathan, 2023. "Consumer reviews and product life cycle: On the temporal dynamics of electronic word of mouth on movie box office," Journal of Business Research, Elsevier, vol. 156(C).
    6. Hutzinger, Clemens & Weitzl, Wolfgang J., 2021. "Co-creation of online service recoveries and its effects on complaint bystanders," Journal of Business Research, Elsevier, vol. 130(C), pages 525-538.

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