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An Examination of Terrestrial and Broadcasting Satellite Broadcasters' Programming by Type: What Factors Influence Program Diversity in the Multi-channel Era?

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  • Sumiko Asai

Abstract

This study calculated the program diversity and the programming differentiation of both terrestrial and broadcasting satellite broadcasters in 2010 to investigate the factors affecting program diversity in the multichannel era. The results showed that broadcast hours by program type differed between the public broadcaster, NHK, and private broadcasters, and between private terrestrial and private satellite broadcasters, implying that the operation of a public broadcaster and the introduction of satellite broadcasting have widened the range of programs available to the audience. This study also found that programming differed between terrestrial broadcasters and BS broadcasters that are related by ownership.

Suggested Citation

  • Sumiko Asai, 2014. "An Examination of Terrestrial and Broadcasting Satellite Broadcasters' Programming by Type: What Factors Influence Program Diversity in the Multi-channel Era?," Journal of Media Economics, Taylor & Francis Journals, vol. 27(1), pages 20-37, March.
    • Handle: RePEc:taf:jmedec:v:27:y:2014:i:1:p:20-37
    DOI: 10.1080/08997764.2013.873441
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