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Measurement of International and Product Diversification in the Publishing Industry

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  • Hans van Kranenburg
  • John Hagedoorn
  • Jacqueline Pennings

Abstract

Corporate diversification has become an integral part of the strategy of many publishing companies. These diversification strategies may include both product diversification and international geographic diversification. This study demonstrates the diversification strategy of large-sized publishing companies. A number of measures and techniques are used to measure the diversification of these companies. We construct an additional measure to show the international diversification of the publishing companies. The findings indicate the existence of a set of common underlying dimensions or factors between a few measures, although no evidence of unidimensionality amongst all diversification measures exists. The various diversification indicators measure different aspects of diversification of publishing companies. Our data show that the publishing companies diversify into related activities and businesses and that, in particular, North American publishing companies do not diversify internationally.

Suggested Citation

  • Hans van Kranenburg & John Hagedoorn & Jacqueline Pennings, 2004. "Measurement of International and Product Diversification in the Publishing Industry," Journal of Media Economics, Taylor & Francis Journals, vol. 17(2), pages 87-104.
    • Handle: RePEc:taf:jmedec:v:17:y:2004:i:2:p:87-104
    DOI: 10.1207/s15327736me1702_2
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    Cited by:

    1. Daniel Nepelski & Giuditta De Prato, 2020. "Technological complexity and economic development," Review of Development Economics, Wiley Blackwell, vol. 24(2), pages 448-470, May.
    2. Heritiana Ranaivoson, 2005. "The economic analysis of product diversity," Cahiers de la Maison des Sciences Economiques r05083, Université Panthéon-Sorbonne (Paris 1).
    3. Vorndran, Ann-Sophie, 2020. "Einsatz von IT in der Buchbranche: Literaturbericht," Erlangen Contributions to Media Management and Media Economics 12/2020, Friedrich-Alexander University of Erlangen-Nuremberg (FAU), Institute for the Study of the Book, Professorship of E-Publishing and Digital Markets.
    4. González-Moreno, Ángela & Triguero, Ángela & Sáez-Martínez, Francisco José, 2019. "Many or trusted partners for eco-innovation? The influence of breadth and depth of firms' knowledge network in the food sector," Technological Forecasting and Social Change, Elsevier, vol. 147(C), pages 51-62.
    5. Adrián Rabadán & Ángela Triguero & Ángela Gonzalez-Moreno, 2020. "Cooperation as the Secret Ingredient in the Recipe to Foster Internal Technological Eco-Innovation in the Agri-Food Industry," IJERPH, MDPI, vol. 17(7), pages 1-19, April.
    6. Adrián Rabadán & Ángela González-Moreno & Francisco J. Sáez-Martínez, 2019. "Improving Firms’ Performance and Sustainability: The Case of Eco-Innovation in the Agri-Food Industry," Sustainability, MDPI, vol. 11(20), pages 1-16, October.
    7. Manchun Han & Sanghyo Lee & Jaejun Kim, 2019. "Effectiveness of Diversification Strategies for Ensuring Financial Sustainability of Construction Companies in the Republic of Korea," Sustainability, MDPI, vol. 11(11), pages 1-19, May.
    8. Dorra Ellouze & Khadija Mnasri, 2020. "Business group diversification, financial constraints and firm performance: the case of Tunisian group affiliated firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 24(1), pages 273-301, March.
    9. Dina Patrisia & Shabbir Dastgir, 2017. "Diversification and corporate social performance in manufacturing companies," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 121-139, April.

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