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Global Parents, Local Partners: A Value-Chain Analysis of Collaborative Strategies of Media Firms in India

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  • Geetika Pathania-Jain

Abstract

This article sheds light on the adaptive strategies of global media companies that have recently entered India, with special emphasis on their collaborative alliances with local companies. The evidence points to the tendency for collaborative alliances to serve as conveyor belts for the one-way transmission inwards of global industrial practices and structures. This article suggests that Indian television has begun its journey down the path leading toward its integration into the global television system.

Suggested Citation

  • Geetika Pathania-Jain, 2001. "Global Parents, Local Partners: A Value-Chain Analysis of Collaborative Strategies of Media Firms in India," Journal of Media Economics, Taylor & Francis Journals, vol. 14(3), pages 169-187.
    • Handle: RePEc:taf:jmedec:v:14:y:2001:i:3:p:169-187
    DOI: 10.1207/S15327736ME1403_3
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    Cited by:

    1. Azubuike Vera M.U. Author_Email: veraiswaiting4u@yahoo.com, 2011. "The Application Of Value Chain Analysis In The Manufacturing Companies: A Survey Of Quoted Manufacturing Firms In Nigeria," International Conference on Management (ICM 2011) Proceeding 2011-114-315, Conference Master Resources.
    2. Allen Scott, 2006. "Entrepreneurship, Innovation and Industrial Development: Geography and the Creative Field Revisited," Small Business Economics, Springer, vol. 26(1), pages 1-24, February.
    3. Allen J Scott, 2005. "Cultural-Products Industries And Urban Economic Development: Prospects For Growth And Market Contestation In Global Context," Urban/Regional 0511005, University Library of Munich, Germany.

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