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Weathering A Recession: Effects of Size and Diversification on Newspaper Companies

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  • Robert Picard
  • Tony Rimmer

Abstract

This article explores the impact of the recession of 1990-1991 on U.S. newspaper firms and seeks to determine whether the sizes of the firms or the degree of diversification affected their financial performance during the economic downturn. Using data from 15 publicly traded companies before, during, and after the recession, correlation and regression analyses were conducted to study the effects of the size and diversification variables. The authors conclude that larger firms were more affected by the recession than smaller firms and that nonnewspaper diversification reduced the effects of the recession. Larger firms were more rapidly affected by the recession, placed greater controls on expenses during the recession, and emerged from the recession more slowly than smaller newspaper firms.

Suggested Citation

  • Robert Picard & Tony Rimmer, 1999. "Weathering A Recession: Effects of Size and Diversification on Newspaper Companies," Journal of Media Economics, Taylor & Francis Journals, vol. 12(1), pages 1-18.
  • Handle: RePEc:taf:jmedec:v:12:y:1999:i:1:p:1-18
    DOI: 10.1207/s15327736me1201_1
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    Cited by:

    1. Esteban-Bravo, Mercedes & Vidal-Sanz, Jose M. & Yildirim, Gökhan, 2015. "Historical impact of technological change on the US mass media advertising expenditure," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 306-316.
    2. Kim, Hyunchul & Park, Minsoo & Lee, Sangwoo, 2017. "Do vertically and horizontally integrated firms survive longer? The case of cable networks in Korea," Information Economics and Policy, Elsevier, vol. 39(C), pages 84-93.
    3. Lamprinakis, Lampros, 2012. "Organizational Innovation and Institutional Change: The Case of Valio in Finland," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(2), pages 1-11, December.
    4. Adcock, Christopher & Hua, Xiuping & Mazouz, Khelifa & Yin, Shuxing, 2014. "Does the stock market reward innovation? European stock index reaction to negative news during the global financial crisis," Journal of International Money and Finance, Elsevier, vol. 49(PB), pages 470-491.

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