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A Note on the Relations Between Circulation Size and Newspaper Advertising Rates

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  • Robert Picard

Abstract

This article challenges the traditional illustration of the relations between circulation size and advertising rates used by educators. It does so by using a sample of newspapers and explores various regression trendlines and data display of the data obtained from the sample. I find that the relations are best explained by curvilinear rather than linear trendlines and suggest an improved illustration of the relations between advertising price and newspaper circulation.

Suggested Citation

  • Robert Picard, 1998. "A Note on the Relations Between Circulation Size and Newspaper Advertising Rates," Journal of Media Economics, Taylor & Francis Journals, vol. 11(2), pages 47-55.
    • Handle: RePEc:taf:jmedec:v:11:y:1998:i:2:p:47-55
    DOI: 10.1207/s15327736me1102_3
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    Cited by:

    1. David Flath, 2021. "Japanese newspapers," International Journal of Economic Policy Studies, Springer, vol. 15(2), pages 257-299, September.
    2. David Flath, 2016. "Resale Price Maintenance by Japanese Newspapers," The Japanese Economic Review, Springer, vol. 67(4), pages 441-473, December.
    3. Castelltort, Magí & Mäder, Gabriela, 2010. "Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis," Tourism Management, Elsevier, vol. 31(6), pages 724-738.

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