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Competing With Whom? Where? And How? A Structural Analysis of the Electronic Newspaper Market

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  • Hsiang Iris Chyi
  • George Sylvie

Abstract

This study analyzes the electronic newspaper's market structure. The market is characterized by low barriers to entry. Based on the information versus advertising and local versus long-distance distinctions, four submarkets are identified. Within each, competition of different natures (intermedia and intramedia) dominates, yet all four markets fall into the monopolistic competitive market structure, whereas firms compete with one another by product differentiation. Under intermedia competition, we suggest electronic newspapers differentiate themselves from traditional media by developing Internet-related features. Under intramedia competition, content matters more.

Suggested Citation

  • Hsiang Iris Chyi & George Sylvie, 1998. "Competing With Whom? Where? And How? A Structural Analysis of the Electronic Newspaper Market," Journal of Media Economics, Taylor & Francis Journals, vol. 11(2), pages 1-18.
    • Handle: RePEc:taf:jmedec:v:11:y:1998:i:2:p:1-18
    DOI: 10.1207/s15327736me1102_1
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    Cited by:

    1. Youzhong Wang & Daniel Zeng & Bin Zhu & Xiaolong Zheng & Feiyue Wang, 2014. "Patterns of news dissemination through online news media: A case study in China," Information Systems Frontiers, Springer, vol. 16(4), pages 557-570, September.

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