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Rethinking Program Diversity Assessment: An Audience-Centered Approach

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  • Philip Napoli

Abstract

The marketplace metaphor that provides the foundation for the regulation of electronic media assumes not only that a diversity of content is available, but also that audiences expose themselves to this diversity. This exposure dimension of the diversity issue has been largely absent from conventional diversity assessments. This article proposes a method of assessing exposure diversity and conducts a preliminary analysis using 1995 Nielsen data for prime-time television. The marketplace metaphor that provides the foundation for the regulation of electronic media assumes not only that a diversity of content is available, but also that audiences expose themselves to this diversity. This exposure dimension of the diversity issue has been largely absent from conventional diversity assessments. This article proposes a method of assessing exposure diversity and conducts a preliminary analysis using 1995 Nielsen data for prime-time television.

Suggested Citation

  • Philip Napoli, 1997. "Rethinking Program Diversity Assessment: An Audience-Centered Approach," Journal of Media Economics, Taylor & Francis Journals, vol. 10(4), pages 59-74.
    • Handle: RePEc:taf:jmedec:v:10:y:1997:i:4:p:59-74
    DOI: 10.1207/s15327736me1004_4
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    Cited by:

    1. Heritiana Ranaivoson & Nino Domazetovikj, 2023. "Platforms and Exposure Diversity: Towards a Framework to Assess Policies to Promote Exposure Diversity," Media and Communication, Cogitatio Press, vol. 11(2), pages 379-391.
    2. Hakjun Lee & Shik Heo, 2022. "Consumption Pattern Benefits of the Cultural Activities in South Korea," Sustainability, MDPI, vol. 15(1), pages 1-14, December.
    3. Victor Ginsburgh & Sheila Weyers, 2002. "Does the motion picture indusrtry have the television it deserves," ULB Institutional Repository 2013/152098, ULB -- Universite Libre de Bruxelles.
    4. Jeong, Donga & Lee, Sang Woo, 2024. "Subscription Cancellation in OTT Multihoming Users: An Exploratory Study Based on Experienced Benefits and Behavioral Costs," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302519, International Telecommunications Society (ITS).

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