Launch activities and timing in new product development
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DOI: 10.1080/21639159.2017.1410771
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Cited by:
- Henry M. H. Chan & Vincent W. S. Cho, 2022. "An Empirical Study: The Impact of Collaborative Communications on New Product Creativity That Contributes to New Product Performance," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
- Diana Terrazas‐Santamaria, 2021. "Strategic introduction of a new product under uncertainty: A duopoly case," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(4), pages 796-807, June.
- Wu, Jie & Ma, Zhenzhong & Liu, Zhiyang, 2019. "The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance," Journal of Business Research, Elsevier, vol. 99(C), pages 524-533.
- Chung, Minjee & Ko, Eunju & Joung, Heerim & Kim, Sang Jin, 2020. "Chatbot e-service and customer satisfaction regarding luxury brands," Journal of Business Research, Elsevier, vol. 117(C), pages 587-595.
- Ștefan VLĂDUȚESCU, 2019. "Managerial Style, Determinations And Risks," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(2), pages 115-130, November.
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