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Sustainable Marketing in Asia and the World

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  • Juran Kim
  • Ralf Schellhase

Abstract

This special issue of the Journal of Global Scholars of Marketing Science , "Sustainable Marketing in Asia and the World", features four articles selected from papers presented at the Global Marketing Conference held on 15-18 July 2014 in Singapore. The articles in this special issue discuss recent issues in sustainable marketing theory, research and practice in Asia and the world. Special issue topics incorporate environmental, social and economic sustainability developments.

Suggested Citation

  • Juran Kim & Ralf Schellhase, 2015. "Sustainable Marketing in Asia and the World," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 25(3), pages 195-197, June.
    • Handle: RePEc:taf:jgsmks:v:25:y:2015:i:3:p:195-197
    DOI: 10.1080/21639159.2015.1044700
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    Cited by:

    1. Song, Tae Ho & Kim, Sang Yong & Kim, Ji Yoon, 2016. "The dynamic effect of customer equity across firm growth: The case of small and medium-sized online retailers," Journal of Business Research, Elsevier, vol. 69(9), pages 3755-3764.
    2. Jung, Jaesuk & Kim, Sang Jin & Kim, Kyung Hoon, 2020. "Sustainable marketing activities of traditional fashion market and brand loyalty," Journal of Business Research, Elsevier, vol. 120(C), pages 294-301.
    3. Betül Çal & Mary Lambkin, 2017. "Brand equity of stock exchange as a mediator in financial decisions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(1), pages 14-23, March.
    4. Radu Ciobanu & Claudia-Elena Țuclea & Luciana-Floriana Holostencu & Diana-Maria Vrânceanu, 2022. "Decision-Making Factors in the Purchase of Ecologic Products," Sustainability, MDPI, vol. 14(15), pages 1-26, August.
    5. Zou, Peng & Li, Guofeng, 2016. "How emerging market investors' value competitors' customer equity: Brand crisis spillover in China," Journal of Business Research, Elsevier, vol. 69(9), pages 3765-3771.

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