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An application of Life Cycle Assessment (LCA) as a green marketing tool for agricultural products: the case of extra-virgin olive oil in Val di Cornia, Italy

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  • Fabio Iraldo
  • Francesco Testa
  • Irene Bartolozzi

Abstract

In recent years, the interest in environmental issues has increased, along with the idea that consumer choices can actually improve the performance of the production system. A large number of eco-labelling schemes have been introduced, both at private and public levels. In this study, we apply a life-cycle methodology to assess the environmental impacts associated with extra-virgin olive oil production. The results of LCA were used to set the environmental requirements of a local product qualification scheme defined according to the National Protocol (QUAM -- Qualit� Ambientale), signed by two Italian Ministries and four Regional Governments, on the environmental qualification of cluster products. Using the three performance indicators taken from the LCA study and two input indicators, we defined a set of entry level requirements which each local producer must comply with in order to achieve the qualification.

Suggested Citation

  • Fabio Iraldo & Francesco Testa & Irene Bartolozzi, 2014. "An application of Life Cycle Assessment (LCA) as a green marketing tool for agricultural products: the case of extra-virgin olive oil in Val di Cornia, Italy," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 57(1), pages 78-103, January.
    • Handle: RePEc:taf:jenpmg:v:57:y:2014:i:1:p:78-103
    DOI: 10.1080/09640568.2012.735991
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    References listed on IDEAS

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    1. Hagelaar, Geoffrey J.L.F. & van der Vorst, Jack G.A.J., 2001. "Environmental Supply Chain Management: Using Life Cycle Assessment To Structure Supply Chains," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(4), pages 1-14.
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    Cited by:

    1. Andrea Casson & Roberto Beghi & Valentina Giovenzana & Ilaria Fiorindo & Alessio Tugnolo & Riccardo Guidetti, 2019. "Visible Near Infrared Spectroscopy as a Green Technology: An Environmental Impact Comparative Study on Olive Oil Analyses," Sustainability, MDPI, vol. 11(9), pages 1-18, May.
    2. Mameno, Kota & Kubo, Takahiro & Ujiie, Kiyokazu & Shoji, Yasushi, 2023. "Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels," Ecological Economics, Elsevier, vol. 204(PB).
    3. El Hanandeh, Ali & Gharaibeh, Mamoun A., 2016. "Environmental efficiency of olive oil production by small and micro-scale farmers in northern Jordan: Life cycle assessment," Agricultural Systems, Elsevier, vol. 148(C), pages 169-177.
    4. Donatella Restuccia & Sabrina Antonia Prencipe & Marco Ruggeri & Umile Gianfranco Spizzirri, 2022. "Sustainability Assessment of Different Extra Virgin Olive Oil Extraction Methods through a Life Cycle Thinking Approach: Challenges and Opportunities in the Elaio-Technical Sector," Sustainability, MDPI, vol. 14(23), pages 1-18, November.
    5. Giovanni Pino & Pierluigi Toma & Cristian Rizzo & Pier Paolo Miglietta & Alessandro M. Peluso & Gianluigi Guido, 2017. "Determinants of Farmers’ Intention to Adopt Water Saving Measures: Evidence from Italy," Sustainability, MDPI, vol. 9(1), pages 1-14, January.
    6. Taxidis, Efstratios T. & Menexes, George C. & Mamolos, Andreas P. & Tsatsarelis, Constantinos A. & Anagnostopoulos, Christos D. & Kalburtji, Kyriaki L., 2015. "Comparing organic and conventional olive groves relative to energy use and greenhouse gas emissions associated with the cultivation of two varieties," Applied Energy, Elsevier, vol. 149(C), pages 117-124.

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