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Public Agronomy: Norman Borlaug as ‘Brand Hero’ for the Green Revolution

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  • James Sumberg
  • Dennis Keeney
  • Benedict Dempsey

Abstract

This article examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world. It develops the argument that Borlaug used his profile as a ‘public agronomist’, gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a ‘brand hero’ for the Green Revolution.

Suggested Citation

  • James Sumberg & Dennis Keeney & Benedict Dempsey, 2012. "Public Agronomy: Norman Borlaug as ‘Brand Hero’ for the Green Revolution," Journal of Development Studies, Taylor & Francis Journals, vol. 48(11), pages 1587-1600, November.
    • Handle: RePEc:taf:jdevst:v:48:y:2012:i:11:p:1587-1600
    DOI: 10.1080/00220388.2012.713470
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    Cited by:

    1. Lídia Cabral & Poonam Pandey & Xiuli Xu, 2022. "Epic narratives of the Green Revolution in Brazil, China, and India," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 249-267, March.
    2. Lídia Cabral, 2021. "Embrapa and the construction of scientific heritage in Brazilian agriculture: Sowing memory," Development Policy Review, Overseas Development Institute, vol. 39(5), pages 789-810, September.
    3. Venot, Jean-Philippe, 2016. "A Success of Some Sort: Social Enterprises and Drip Irrigation in the Developing World," World Development, Elsevier, vol. 79(C), pages 69-81.

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