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Non-marketizing agents in the study of markets: competing legacies of performativity and actor-network-theory in the marketization research program

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  • Léna Pellandini-Simányi

Abstract

One line of criticism leveled against studies of markets inspired by the economization research program [Çalışkan, K. & Callon, M. (2009) ‘Economization, part 1: shifting attention from the economy towards processes of economization’, Economy and Society, vol. 38, no. 3, pp. 369–398 and Çalışkan, K. & Callon, M. (2010) ‘Economization, part 2: a research programme for the study of markets’, Economy and Society, vol. 39, no. 1, pp. 1–32.] is that their analytical priorities reflect an economics-centric perspective: they prioritize the study of market exchange itself and of agents promoting market framing, while leaving non-economic agendas and the broader contexts of markets both understudied and undertheorized. This weakness tends to be attributed to contingent analytical priorities, which can be remedied by extending the program’s focus without changing its theoretical tenets. This article, in contrast, suggests that these analytical priorities stem from a theoretical tension within the program, which is caused by the complete, instead of a selective adoption of the theoretical tools of the performativity agenda in the marketization program. As a result, while the program promotes the inclusion of non-marketizing agents through the notion of co-performation, its call to focus on those phenomena that agents qualify as ‘economic’ and on the making of market exchange delimits the analysis of non-marketizing agents to their helping/hindering effects on market framing. The solution proposed is to reassess some of the performativity-inspired tools of the program in favor of a more ANT-inspired approach to markets.

Suggested Citation

  • Léna Pellandini-Simányi, 2016. "Non-marketizing agents in the study of markets: competing legacies of performativity and actor-network-theory in the marketization research program," Journal of Cultural Economy, Taylor & Francis Journals, vol. 9(6), pages 570-586, November.
    • Handle: RePEc:taf:jculte:v:9:y:2016:i:6:p:570-586
    DOI: 10.1080/17530350.2016.1214614
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    References listed on IDEAS

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    1. Donald Mackenzie & Fabian Muniesa & Lucia Siu, 2007. "Do Economists Make Markets? On the Performativity of Economics," Post-Print halshs-00149145, HAL.
    2. Donald MacKenzie & Fabian Muniesa & Lucia Siu, 2007. "Introduction to Do Economists Make Markets? On the Performativity of Economics," Introductory Chapters, in: Donald MacKenzie & Fabian Muniesa & Lucia Siu (ed.),Do Economists Make Markets? On the Performativity of Economics, Princeton University Press.
    3. McFall, Liz, 2014. "Devising Consumption: cultural economies of insurance, credit and spending," OSF Preprints at2nv, Center for Open Science.
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