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Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context

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  • Imran Anwar Mir

Abstract

Counterfeiting trade is emerging as a parallel industry across the nations. Governments and legal bodies across the nations introduced counter-strategies to setback the rapid growth of this parallel industry. Yet these strategies failed to gain the desired results. Previous studies found political corruption and improper implementation of anti-counterfeiting strategies and laws main reasons for this failure. This study intends to examine the influence of word of mouth, ethical and legal sensitivities on consumers’ attitudes toward the non-deceptive counterfeit mobile handsets in a South Asian context. In addition, this study aims to assess the direct impact of affordability, legal sensitivity, and easy availability on consumers’ intentions to purchase the non-deceptive counterfeit mobile handsets. The results show that positive word of mouth about non-deceptive counterfeits and less sensitivity to ethics positively influence consumers’ attitudes toward the non-deceptive counterfeit mobile handsets. Legal sensitivity does not affect consumers’ attitudes toward the non-deceptive counterfeits. Affordability of the non-deceptive counterfeit mobile handsets has a profound impact on consumers’ purchase intentions. Findings of this study are useful for legal authorities and multinational companies in developing result oriented anti-counterfeiting strategies in South Asian markets.

Suggested Citation

  • Imran Anwar Mir, 2013. "Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 14(3), pages 601-615, June.
    • Handle: RePEc:taf:jbemgt:v:14:y:2013:i:3:p:601-615
    DOI: 10.3846/16111699.2012.707150
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    References listed on IDEAS

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    1. Alan Zimmerman & Peggy Chaudhry, 2009. "The Economics of Counterfeit Trade," Springer Books, Springer, number 978-3-540-77835-6, June.
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    Cited by:

    1. Fara Azmat & Ramanie Samaratunge & Ahmed Ferdous, 2021. "Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 8-30, March.
    2. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.

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