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The innovative approach to relationships with customers

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  • Renata Korsakiene

Abstract

Customer relationship management is a relatively new discipline, which became popular in the last decade. It has to be noted that customer relationship management is oriented toward current customers and allows to attract new customers. Therefore, customer relationship management is related to long‐term success in the market. The paper analyses infrastructure, institutional and internal issues which restrict customer relationship management in Lithuanian real estate companies. Presented investigation is based on questioning of real estate companies which encounter the problems of economy slowdown.

Suggested Citation

  • Renata Korsakiene, 2008. "The innovative approach to relationships with customers," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 10(1), pages 53-60, October.
    • Handle: RePEc:taf:jbemgt:v:10:y:2008:i:1:p:53-60
    DOI: 10.3846/1611-1699.2009.10.53-60
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    References listed on IDEAS

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    1. Ko, Eunju & Kim, Sook Hyun & Kim, Myungsoo & Woo, Ji Young, 2008. "Organizational characteristics and the CRM adoption process," Journal of Business Research, Elsevier, vol. 61(1), pages 65-74, January.
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