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A Profile of Lottery Players in Guangzhou, China

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  • Zeng Zhonglu
  • Zhang Dongmei

Abstract

This research reports results from a survey of 1,101 lottery ticket buyers in Guangzhou, China. We found that the majority of lottery ticket buyers were young and middle-aged males with above-average-income and an education of high school/professional school or higher. Their buying behaviour usually continued for many years once they began to play. The amount of each purchase was moderate. Most reported spending less than 10% of their monthly income on the lottery each month. The majority claimed to buy lottery tickets purely for entertainment purpose while the second largest group bought lottery tickets in order to win money. The lottery business has provided more choices for meeting people's entertainment needs, and has great potential for further development. However, there were a relatively high percentage of buyers who bought lottery tickets beyond the level that was probably affordable given their income. This group should be paid special attention in order to avoid negative effects of the lottery.

Suggested Citation

  • Zeng Zhonglu & Zhang Dongmei, 2007. "A Profile of Lottery Players in Guangzhou, China," International Gambling Studies, Taylor & Francis Journals, vol. 7(3), pages 265-280, December.
    • Handle: RePEc:taf:intgms:v:7:y:2007:i:3:p:265-280
    DOI: 10.1080/14459790701601430
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    References listed on IDEAS

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    1. Charles T. Clotfelter & Philip J. Cook, 1989. "Selling Hope: State Lotteries in America," NBER Books, National Bureau of Economic Research, Inc, number clot89-1.
    2. Garrick Blalock & David R. Just & Daniel H. Simon, 2007. "Hitting the Jackpot or Hitting the Skids: Entertainment, Poverty, and the Demand for State Lotteries," American Journal of Economics and Sociology, Wiley Blackwell, vol. 66(3), pages 545-570, July.
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    Cited by:

    1. Day-Yang Liu & Wen-Chun Tsai & Chung-Yi Fang & Pei-Leen Liu, 2019. "Determinants of Managerial Performance on Taiwan Sports Lottery in System Dynamics Modeling of Strategic Management Approach," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 9(5), pages 1-10.

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