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The Influence of Music on Estimates of At-risk Gambling Intentions: An Analysis by Casino Design

Author

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  • Harvey H.C. Marmurek
  • Karen Finlay
  • Vinay Kanetkar
  • Jane Londerville

Abstract

This research examined the relationship between casino atmosphere and at-risk gambling intentions (likelihood of gambling beyond planned levels). Video simulations were developed to represent two models of casino design. The playground design is distinguished by spaciousness, pleasing décor elements, green space and moving water. The gaming design focuses entirely on the gambling machines and features low ceilings and crowded gaming areas. Two simulations of each casino design were created by including either ambient gambling sounds or by replacing those sounds with a music track. Measures of psychological reactions and at-risk gambling intentions for the four settings were collected from 101 (56 males) gamblers. Music increased perceived at-risk gambling intentions in the playground setting. At-risk intentions, however, decreased with music for the gaming design. This study suggests atmospheric variations within a casino should be tailored to the specific macro gaming environment.

Suggested Citation

  • Harvey H.C. Marmurek & Karen Finlay & Vinay Kanetkar & Jane Londerville, 2007. "The Influence of Music on Estimates of At-risk Gambling Intentions: An Analysis by Casino Design," International Gambling Studies, Taylor & Francis Journals, vol. 7(1), pages 113-122.
    • Handle: RePEc:taf:intgms:v:7:y:2007:i:1:p:113-122
    DOI: 10.1080/14459790601158002
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    Cited by:

    1. Wong, IpKin Anthony & Prentice, Catherine, 2015. "Multilevel environment induced impulsive gambling," Journal of Business Research, Elsevier, vol. 68(10), pages 2102-2108.
    2. Dipayan Biswas & Kaisa Lund & Courtney Szocs, 2019. "Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 37-55, January.

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