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Mapping Internet Gambling: Emerging Modes of Online Participation in Wagering and Sports Betting

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  • RICHARD WOOLLEY

Abstract

Participation in gambling online has to date been largely regarded under homogenising terms such as 'interactive gambling' or 'e-gambling'. This article explores different modes of participation gambling in the online environment, seeking to begin a process of better understanding some of the factors that construct distinguishable populations of online gamblers and distinct experiences of gambling online. The article commences with a brief overview of the internet, commenting on the apparent suitability of commercial gambling products for the development of successful online business models. Social and institutional factors constraining various modes of online participation in gambling are briefly outlined in relation to online wagering and gaming in Australia. Data drawn from three online surveys are then used to provide an overview of participation in the areas of online wagering and sports betting. These results form the basis of an initial analytical distinction between modes of participation in online betting on racing and sports in Australia.

Suggested Citation

  • Richard Woolley, 2003. "Mapping Internet Gambling: Emerging Modes of Online Participation in Wagering and Sports Betting," International Gambling Studies, Taylor & Francis Journals, vol. 3(1), pages 3-21, January.
    • Handle: RePEc:taf:intgms:v:3:y:2003:i:1:p:3-21
    DOI: 10.1080/14459790304586
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    Cited by:

    1. Paolo Calvosa, 2021. "The Influence of E-Commerce in Changing Competition in Regulated Industries: An Analysis in the Italian Sports Betting Market," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(12), pages 306-306, July.
    2. Paolo Calvosa, 2016. "Loyalty Typologies and Consumer Choice Factors in the Online Sports-Betting Industry: An Explorative Study into the Italian Regulated Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 1-14, October.

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