IDEAS home Printed from https://ideas.repec.org/a/taf/indinn/v28y2021i10p1270-1297.html
   My bibliography  Save this article

Market orientation and innovation behaviour: how do service employees benefit from their uniplex and multiplex intrafirm network centrality?

Author

Listed:
  • Thijs L.J. Broekhuizen
  • Tao Zhu

Abstract

Intrafirm networks enable service employees to transform market orientation behaviours into innovation behaviours. Few studies, however, have investigated how network centrality in intrafirm networks can moderate this relationship. This paper investigates how service employees can leverage their intrafirm network popularity in three types of social networks: advice, friendship, and multiplex networks. The findings of a multi-source, multilevel study among 1175 service employees embedded in 60 firms demonstrate the important role of multiplex-network centrality. Employees who have a central position in multiplex networks (with overlapping friendship and advice ties) can tap into the complementarity of the assets rooted in friendship and advice networks, allowing them to more effectively convert market orientation into innovation behaviours. Our study demonstrates the importance of investigating multiplex relationships next to uniplex relationships in order to better understand the relative effects of different network types. Direct implications are given to encourage employees’ MO and innovation efforts.

Suggested Citation

  • Thijs L.J. Broekhuizen & Tao Zhu, 2021. "Market orientation and innovation behaviour: how do service employees benefit from their uniplex and multiplex intrafirm network centrality?," Industry and Innovation, Taylor & Francis Journals, vol. 28(10), pages 1270-1297, November.
    • Handle: RePEc:taf:indinn:v:28:y:2021:i:10:p:1270-1297
    DOI: 10.1080/13662716.2021.1941800
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13662716.2021.1941800
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13662716.2021.1941800?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. André Luis Rossoni & Eduardo Pinheiro Gondim Vasconcellos & Roberto Sbragia, 2024. "Influence of social capital, market orientation, and technological readiness on researchers’ interactions with companies," Future Business Journal, Springer, vol. 10(1), pages 1-21, December.
    2. Zhao, Yang & Yongquan, Yang & Jian, Ma & Lu, Angela & Xuanhua, Xu, 2024. "Policy-induced cooperative knowledge network, university-industry collaboration and firm innovation: Evidence from the Greater Bay Area," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    3. Muhammad Iskandar Hamzah & Abdul Kadir Othman & Amily Fikry & Mohd Zulkifli Abdullah, 2023. "The interaction effects of adhocracy culture, work experience on information acquisition and job performance of bank salespeople," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 544-557, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:indinn:v:28:y:2021:i:10:p:1270-1297. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/CIAI20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.