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Innovation and growth in KIBS: the role of clients’ collaboration and service customisation

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  • Anna Cabigiosu
  • Diego Campagnolo

Abstract

In this paper, we analyse KIBS firms and posit that two core attributes of KIBS, namely collaborative relationships with clients and product customisation, foster the ability to develop successful, new product innovations. We disentangle the role of customisation and collaboration choices by looking at how they jointly affect the impact of innovation over firms’ performance, asking to what extent and how firms should collaborate with clients and customise their services. We test our hypotheses on a sample of Italian KIBS firms. Our results show that product innovations that are new to the industry are relevant and, counter intuitively, show that most growing KIBS firms do not have the highest service customisation and collaboration breadth with their clients. Most growing firms develop mass customisation strategies and they leverage on focused collaboration strategies with clients.

Suggested Citation

  • Anna Cabigiosu & Diego Campagnolo, 2019. "Innovation and growth in KIBS: the role of clients’ collaboration and service customisation," Industry and Innovation, Taylor & Francis Journals, vol. 26(5), pages 592-618, May.
    • Handle: RePEc:taf:indinn:v:26:y:2019:i:5:p:592-618
    DOI: 10.1080/13662716.2018.1483823
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    Cited by:

    1. Artur Kwasek & Magdalena Maciaszczyk & Damian Kocot & Marek Martin & Maria Kocot, 2021. "A Study on the Determinants of Consumer Online Purchasing Behaviour," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 4), pages 658-671.
    2. Samuel Amponsah Odei & Jan Stejskal & Viktor Prokop, 2021. "Understanding territorial innovations in European regions: Insights from radical and incremental innovative firms," Regional Science Policy & Practice, Wiley Blackwell, vol. 13(5), pages 1638-1660, October.
    3. Lombardi, Silvia & Santini, Erica & Vecciolini, Claudia, 2022. "Drivers of territorial servitization: An empirical analysis of manufacturing productivity in local value chains," International Journal of Production Economics, Elsevier, vol. 253(C).
    4. repec:hig:wpaper:100sti2019 is not listed on IDEAS
    5. Nikolay Chichkanov & Ian Miles & Veronika Belousova, 2019. "Conditions For Innovation In Kibs: Evidence From Russia," HSE Working papers WP BRP 92/STI/2019, National Research University Higher School of Economics.
    6. Matthijs J. Janssen & Koen Frenken & Elena M. Tur & Alexander S. Alexiev, 2022. "The perils of pleasing: Innovation-stifling effects of customized service provision," Journal of Evolutionary Economics, Springer, vol. 32(4), pages 1231-1264, September.

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