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What hampers green product innovation: the effect of experience

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  • Tobias Stucki

Abstract

Based on representative firm-level survey data for Austria, Germany, and Switzerland, this study systematically analyses the relevance and drivers of barriers to green product innovation using the example of green energy technologies. ‘Low willingness to pay’, ‘high development costs’, ‘high commercial uncertainty’, and ‘lack of favourable political framework’ are identified as the most important barriers. Moreover, we find that the firms’ innovation experience is an important driver of the level of green innovation barriers. Green innovation barriers are more accentuated for firms with green innovation activity than for firms with no green innovation activity. However, experience from different fields of green innovation and experience from non-green innovation activities help to limit these barriers.

Suggested Citation

  • Tobias Stucki, 2019. "What hampers green product innovation: the effect of experience," Industry and Innovation, Taylor & Francis Journals, vol. 26(10), pages 1242-1270, November.
    • Handle: RePEc:taf:indinn:v:26:y:2019:i:10:p:1242-1270
    DOI: 10.1080/13662716.2019.1611417
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    Cited by:

    1. Liang Li & Hajar Msaad & Huaping Sun & Mei Xuen Tan & Yeqing Lu & Antonio K.W. Lau, 2020. "Green Innovation and Business Sustainability: New Evidence from Energy Intensive Industry in China," IJERPH, MDPI, vol. 17(21), pages 1-18, October.
    2. Lei Li & Xiaoyu Ma & Shaojun Ma & Feng Gao, 2024. "Role of green finance in regional heterogeneous green innovation: Evidence from China," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    3. Yung-Fu Huang & Abbott Po-Shun Chen & Manh-Hoang Do & Jen-Chieh Chung, 2022. "Assessing the Barriers of Green Innovation Implementation: Evidence from the Vietnamese Manufacturing Sector," Sustainability, MDPI, vol. 14(8), pages 1-14, April.
    4. Zhang, Zuomin & Wu, Yingjue & Wang, Honglei, 2024. "Corporate financial fragility, R&D investment, and corporate green innovation: Evidence from China," Finance Research Letters, Elsevier, vol. 62(PB).
    5. Hailan Yang & Xiangjiao Shi & Syed Ghulam Meran Shah, 2024. "Can heterogeneous media attention invigorate green technological innovation: A moderating role of chief executive officer narcissism," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 3804-3822, September.
    6. Sher Jahan Khan & Amandeep Dhir & Vinit Parida & Armando Papa, 2021. "Past, present, and future of green product innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 4081-4106, December.
    7. Wei Li & Yingying Wang, 2024. "Producer services agglomeration and green growth: evidence from China," Economic Change and Restructuring, Springer, vol. 57(3), pages 1-35, June.
    8. Lai, Zhixuan & Lou, Gaoxiang & Ma, Haicheng & Chung, Sai-Ho & Wen, Xin & Fan, Tijun, 2022. "Optimal green supply chain financing strategy: Internal collaborative financing and external investments," International Journal of Production Economics, Elsevier, vol. 253(C).
    9. Chen, Zan & Jin, Jun & Li, Meng, 2022. "Does media coverage influence firm green innovation? The moderating role of regional environment," Technology in Society, Elsevier, vol. 70(C).
    10. Xing, Chao & Zhang, Xinyue & Zhang, Yuming & Zhang, Luxiu, 2024. "From green-washing to innovation-washing: Environmental information intangibility and corporate green innovation in China," International Review of Economics & Finance, Elsevier, vol. 93(PB), pages 204-226.
    11. González-Moreno, Ángela & Triguero, Ángela & Sáez-Martínez, Francisco José, 2019. "Many or trusted partners for eco-innovation? The influence of breadth and depth of firms' knowledge network in the food sector," Technological Forecasting and Social Change, Elsevier, vol. 147(C), pages 51-62.
    12. Li, Zhenghui & Huang, Zimei & Su, Yaya, 2023. "New media environment, environmental regulation and corporate green technology innovation:Evidence from China," Energy Economics, Elsevier, vol. 119(C).
    13. Jingui Yue & Heying Duan, 2024. "The Influence of New Energy Industry Agglomeration on Regional Green Innovation Performance—Evidence from China," Sustainability, MDPI, vol. 16(5), pages 1-24, February.
    14. Zhou, Kuo & Luo, Haotian & Ye, Diyu & Tao, Yunqing, 2022. "The power of anti-corruption in environmental innovation: Evidence from a quasi-natural experiment in China," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    15. Hoang Thu Thao & Xuemei Xie, 2024. "Fostering green innovation performance through open innovation strategies: do green subsidies work?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(7), pages 18641-18671, July.
    16. Muhammad Munir & Moazzam, 2023. "Investigating The Mediating Effect Of Green Product Literacy On The Relationship Between Technology Innovativeness And Green Product Purchase Attitude," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(2), pages 417-426.

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