IDEAS home Printed from https://ideas.repec.org/a/taf/eurpls/v23y2015i3p597-615.html
   My bibliography  Save this article

A Multi-scalar Approach to Place Branding: The 150th Anniversary of Italian Unification in Turin

Author

Listed:
  • Massimo Giovanardi

Abstract

This study draws from an interpretation of scale as a social construct to elaborate a multi-scalar approach to place branding that represents a growing set of theories and managerial practices aimed at leveraging the reputational capital of places. The article unveils that far from consisting of clear-cut processes which occur within a pre-given and fixed set of scalar boundaries, city, regional, country and supra-national brandings actually converge in a complex mechanism of intertwined practices and discourses. By grounding its theoretical investigation in a case study about the celebration of the 150th anniversary of Italian unification, this paper furthers the understanding of place branding from a multi-level perspective, addressing the tendency of previous studies to treat scale as a fixed hierarchy of nested levels. The findings show that scalar boundaries remain significant for the purpose of coordination and identification among the institutional actors involved. And yet, the investigation highlights that scalar boundaries do not constitute a structure of ontologically given contexts, but rather are the outcome of an ongoing dialectic process among place stakeholders through which scalar relations are constantly reproduced and nurtured during the staging of the place branding project .

Suggested Citation

  • Massimo Giovanardi, 2015. "A Multi-scalar Approach to Place Branding: The 150th Anniversary of Italian Unification in Turin," European Planning Studies, Taylor & Francis Journals, vol. 23(3), pages 597-615, March.
    • Handle: RePEc:taf:eurpls:v:23:y:2015:i:3:p:597-615
    DOI: 10.1080/09654313.2013.879851
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/09654313.2013.879851
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/09654313.2013.879851?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Barbora Gulisova & Chris Horbel & Egon Noe, 2021. "Rural place branding from a multi-level perspective: a Danish example," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 231-248, September.
    2. Inès Hassen & Massimo Giovanardi, 2021. "Deflecting national ideologies: Exploring identity management trajectories of medium-sized cities," Environment and Planning A, , vol. 53(6), pages 1525-1546, September.
    3. Jiayin Zhang & Mingliang Lin & Min Wang & Yinbin Lin, 2023. "Scale transformation of place brands: a visual study of Xinhepu, Guangzhou," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    4. Chiara Rinaldi, 2017. "Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches," Sustainability, MDPI, vol. 9(10), pages 1-25, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:eurpls:v:23:y:2015:i:3:p:597-615. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/CEPS20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.