Constructing (Un)familiarity: Role of Tourism in Identity and Region Building at the Finnish--Russian Border

This paper investigates the role of tourism in the construction of (un)familiarity in Karelia at the Finnish--Russian borderland. From a historical perspective, it deals with a culturally homogenous space, which more recently became divided by the border into two nation states that differ politically, ethnically and linguistically. In the course of the Cold War, unfamiliarity was one of the tools used by the Soviet political elite in construction of national identity. However, after the collapse of the Soviet Union, when the border regime became liberalized and cross-border interaction began, familiarity became one of the key factors of the regional identity construction. The case of Sortavala, on which this study focuses, allows us to analyse how identity was constructed in official and media discourses. Although familiarity in the local context is more prominent, unfamiliarity is also at stake, not only in a negative sense, but also from a sense of curiosity about historical ties between the different parts of Karelia. This paper contributes to an understanding of EU external bordering politics. It also highlights the role of local actors in the (re-)construction and (re-)interpretation of borders. Tourism is seen as one of the facets of local identity formation. This study attempts to understand tourism-driven cross-border region-building processes.