An Evolutionary View of Policy Network Management

This paper examines successful policy network (henceforth PN) practices in the Basque Country over an 18-year period, in relation to Cluster Associations, Quality Promotion and Local Agenda 21 Promotion. Basing our work on the Basque experience and on previous multi-disciplinary knowledge regarding learning processes, networking management and marketing, we contribute new insights that help to understand how PN management evolves. The need to analyse PN from an evolutionary perspective has been pinpointed by the various traditions of network research as one of the main gaps in the study of networking. Our research shows that expertise in PN management is generated through a long, performance-oriented dilemma-solving process that takes place in time and space. The first experiences provide initial knowledge and absorptive capacity, both of which improve through new and diverse experiences of increasing complexity. Step by step, a quantity of tacit and codified knowledge is created and shared, mainly through face-to-face contact, within the territory. Finally, the knowledge achieved is substantially similar to the normative knowledge that, though sparse, can be found in various networking literatures and needs to be brought together. But we also suggest that more emphasis on PN marketing is needed.