IDEAS home Printed from https://ideas.repec.org/a/taf/entreg/v36y2024i9-10p1294-1313.html
   My bibliography  Save this article

Co-creating value in entrepreneurship: an exploratory study of Lebanese women

Author

Listed:
  • Jillian Dawes Farquhar
  • Jessica Lichy
  • Doaa Althalathini
  • Maher Kachour
  • Nicolette Michels

Abstract

This study aims to amplify theory and practice at the marketing/entrepreneurship interface (MEI) by proposing a revision to the key concept of value creation. Advances in marketing research suggest that value is co-created by means of multiple actors, who integrate their resources within ecosystems. This study, therefore, investigates value co-creation from a MEI perspective. The study is based in Lebanon, a country encountering turbulence and disruption, providing a MENA context. In recognition of local conditions, the methodology is contextually congruent, using socially mediated interviews and panel discussions. Analysis of these data uncovers emergent practices of VCC that are captured in two dimensions of adaptive marketing and online interactions that take place within a digitally enabled but imbalanced entrepreneurial ecosystem. The study offers a revision to theory at the MEI by extending value creation to value co-creation and by showing how value co-creation may be adapted and reconfigured according to local circumstances.

Suggested Citation

  • Jillian Dawes Farquhar & Jessica Lichy & Doaa Althalathini & Maher Kachour & Nicolette Michels, 2024. "Co-creating value in entrepreneurship: an exploratory study of Lebanese women," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 36(9-10), pages 1294-1313, October.
    • Handle: RePEc:taf:entreg:v:36:y:2024:i:9-10:p:1294-1313
    DOI: 10.1080/08985626.2024.2311319
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/08985626.2024.2311319
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/08985626.2024.2311319?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:entreg:v:36:y:2024:i:9-10:p:1294-1313. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/TEPN20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.