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Three levels of culture and firms’ entrepreneurial orientation: A research agenda

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  • Alain Fayolle
  • Olivier Basso
  • Véronique Bouchard

Abstract

Numerous studies examining the linkage between corporate entrepreneurship and performance resort to the entrepreneurial orientation construct to assess a firm's degree of entrepreneurship. Little conceptual and empirical research has been devoted to understanding the factors and conditions that produce Entrepreneurial Orientation. Generic explanatory variables such as environment, organization, strategy and culture have been mentioned in past research, but though a number of hypotheses have been proposed, few have been thoroughly developed and tested. In this article, we focus on one explanatory variable -- culture -- that we develop along multiple axes. We propose a conceptual framework that aims to provide a better understanding of how three interdependent levels of culture -- national, industry and corporate -- influence Entrepreneurial Orientation.

Suggested Citation

  • Alain Fayolle & Olivier Basso & Véronique Bouchard, 2010. "Three levels of culture and firms’ entrepreneurial orientation: A research agenda," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 22(7-8), pages 707-730, November.
    • Handle: RePEc:taf:entreg:v:22:y:2010:i:7-8:p:707-730
    DOI: 10.1080/08985620903233952
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    References listed on IDEAS

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    1. Casson, Mark, 1991. "The Economics of Business Culture: Game Theory, Transaction Costs, and Economic Performance," OUP Catalogue, Oxford University Press, number 9780198283751.
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    Cited by:

    1. Sulaiman Olusegun Atiku & Ziska Fields & Ethel Abe, 2017. "Cultural Values and Human Resource Outcomes in the Nigerian Banking Industry," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 67(2), pages 26-46, April-Jun.
    2. Strese, Steffen & Adams, Daniel R. & Flatten, Tessa C. & Brettel, Malte, 2016. "Corporate culture and absorptive capacity: The moderating role of national culture dimensions on innovation management," International Business Review, Elsevier, vol. 25(5), pages 1149-1168.
    3. Galina Shirokova & Karina Bogatyreva & Tatiana Beliaeva, 2015. "Entrepreneurial Orientation of Russian Firms: The Role of External Environment," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(3), pages 6-25.
    4. Centobelli, Piera & Cerchione, Roberto & Esposito, Emilio & Shashi,, 2019. "Exploration and exploitation in the development of more entrepreneurial universities: A twisting learning path model of ambidexterity," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 172-194.
    5. Emilie Bourlier-Bargues & Véronique Bouchard, 2013. "Socializing newcomers: hidden factor of entrepreneurial orientation? [La socialisation des nouvelles recrues : antécédent caché de l'orientation entrepreneuriale ?]," Post-Print halshs-02372344, HAL.
    6. Blankson, Charles & Iyer, Pramod & Owusu-Frimpong, Nana & Nwankwo, Sonny & Hinson, Robert, 2020. "Positioning strategies of foreign and indigenous firms in an African cultural milieu," Journal of Business Research, Elsevier, vol. 119(C), pages 627-638.
    7. Sulaiman Olusegun Atiku & Ziska Fields, 2016. "The Relationship between Entrepreneurial Culture and Sustainable Competitive Advantage in the Banking Sector," Journal of Economics and Behavioral Studies, AMH International, vol. 8(2), pages 26-39.
    8. Richter, Nicole Franziska & Hauff, Sven & Schlaegel, Christopher & Gudergan, Siegfried & Ringle, Christian M. & Gunkel, Marjaana, 2016. "Using Cultural Archetypes in Cross-cultural Management Studies," Journal of International Management, Elsevier, vol. 22(1), pages 63-83.
    9. Nathaniel Boso & Pejvak Oghazi & Magnus Hultman, 2017. "International entrepreneurial orientation and regional expansion," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 29(1-2), pages 4-26, January.
    10. Engelen, Andreas & Schmidt, Susanne & Buchsteiner, Michael, 2015. "The Simultaneous Influence of National Culture and Market Turbulence on Entrepreneurial Orientation: A Nine-country Study," Journal of International Management, Elsevier, vol. 21(1), pages 18-30.

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