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The impact of market size and users' sophistication on innovation: the patterns of demand

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  • Marco Guerzoni

Abstract

The aim of this paper is an investigation on the role of demand upon innovation. Despite the decades-long debate on demand and innovation, theory still lacks an analytical formulation. This paper proposes a model where demand is conceived as a peculiar blend of two conditions, market size, and users' sophistication. These conditions drive firms' incentives to innovate. As the main outcome, the paper explores the underlying mechanisms of demand-pull theories and proposes a theoretical taxonomy of industries.

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  • Marco Guerzoni, 2010. "The impact of market size and users' sophistication on innovation: the patterns of demand," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 19(1), pages 113-126.
    • Handle: RePEc:taf:ecinnt:v:19:y:2010:i:1:p:113-126
    DOI: 10.1080/10438590903016526
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    References listed on IDEAS

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    1. Marco Guerzoni, 2007. "Size and sophistication: the two faces of demand," KITeS Working Papers 197, KITeS, Centre for Knowledge, Internationalization and Technology Studies, Universita' Bocconi, Milano, Italy, revised Jan 2007.
    2. Franco Malerba & Richard Nelson & Luigi Orsenigo & Sidney Winter, 2007. "Demand, innovation, and the dynamics of market structure: The role of experimental users and diverse preferences," Journal of Evolutionary Economics, Springer, vol. 17(4), pages 371-399, August.
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    Cited by:

    1. Francesco Bogliacino & Mario Pianta, 2016. "The Pavitt Taxonomy, revisited: patterns of innovation in manufacturing and services," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 33(2), pages 153-180, August.
    2. Antonelli, Cristiano & Gehringer, Agnieszka, 2015. "Knowledge externalities and demand pull: The European evidence," Economic Systems, Elsevier, vol. 39(4), pages 608-631.
    3. Chai, Andreas & Stepanova, Elena & Moneta, Alessio, 2023. "Quantifying expenditure hierarchies and the expansion of global consumption diversity," Journal of Economic Behavior & Organization, Elsevier, vol. 214(C), pages 860-886.
    4. Cecere, Grazia & Corrocher, Nicoletta & Guerzoni, Marco, 2018. "Price or performance? A probabilistic choice analysis of the intention to buy electric vehicles in European countries," Energy Policy, Elsevier, vol. 118(C), pages 19-32.
    5. Uwe Cantner & Marco Guerzoni & Arianna Martinelli, 2012. "Innovation and market dynamics: A two-mode network approach to user-producer relation," LEM Papers Series 2012/09, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    6. Antonelli Cristiano & Gehringer Agnieszka, 2013. "Demand pull and technological flows within innovation systems: the intra-European evidence," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201303, University of Turin.
    7. Andreas Chai, 2017. "Tackling Keynes’ question: a look back on 15 years of Learning To Consume," Journal of Evolutionary Economics, Springer, vol. 27(2), pages 251-271, April.
    8. Fernández-Sastre, Juan & Montalvo-Quizhpi, Fernando, 2019. "The effect of developing countries' innovation policies on firms' decisions to invest in R&D," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 214-223.
    9. Julien Chicot & Mireille Matt, 2015. "Public procurement of innovation: A review of rationales, instruments and design," Post-Print hal-02087762, HAL.
    10. RAITERI Emilio, 2015. "A time to nourish? Evaluating the impact of innovative public procurement on technological generality through patent data," Cahiers du GREThA (2007-2019) 2015-05, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).
    11. Andreas Chai, 2018. "Household consumption patterns and the sectoral composition of growing economies: A review of the interlinkages," Discussion Papers in Economics economics:201802, Griffith University, Department of Accounting, Finance and Economics.
    12. Srinuan, Chalita & Srinuan, Pratompong & Bohlin, Erik, 2012. "Exploring mobile pricing strategies and innovations in the Thai mobile communications market," 19th ITS Biennial Conference, Bangkok 2012: Moving Forward with Future Technologies - Opening a Platform for All 72522, International Telecommunications Society (ITS).
    13. Guerzoni, Marco & Raiteri, Emilio, 2015. "Demand-side vs. supply-side technology policies: Hidden treatment and new empirical evidence on the policy mix," Research Policy, Elsevier, vol. 44(3), pages 726-747.
    14. Castelnovo, Paolo & Clò, Stefano & Florio, Massimo, 2023. "A quasi-experimental design to assess the innovative impact of public procurement: An application to the Italian space industry," Technovation, Elsevier, vol. 121(C).
    15. Raiteri, Emilio, 2018. "A time to nourish? Evaluating the impact of public procurement on technological generality through patent data," Research Policy, Elsevier, vol. 47(5), pages 936-952.
    16. Elvira Uyarra & Kieron Flanagan, 2009. "Understanding the Innovation Impacts of Public Procurement," European Planning Studies, Taylor & Francis Journals, vol. 18(1), pages 123-143, June.
    17. Bottai, Carlo & Crosato, Lisa & Domenech, Josep & Guerzoni, Marco & Liberati, Caterina, 2024. "Scraping innovativeness from corporate websites: Empirical evidence on Italian manufacturing SMEs," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    18. Carota, Cinzia & Durio, Alessandra & Guerzoni, Marco, 2014. "An Application of Graphical Models to the Innobarometer Survey: A Map of Firms’ Innovative Behaviour," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201444, University of Turin.
    19. Herbert Dawid & Gabriele Pellegrino & Marco Vivarelli, 2021. "The role of demand in fostering product vs process innovation: a model and an empirical test," Journal of Evolutionary Economics, Springer, vol. 31(5), pages 1553-1572, November.
    20. Divella, Marialuisa & Sterlacchini, Alessandro, 2018. "Innovation induced by public procurement: A firm-level analysis for Italy and Norway," MPRA Paper 89592, University Library of Munich, Germany.
    21. Marco Guerzoni & Consuelo R. Nava & Massimiliano Nuccio, 2019. "The survival of start-ups in time of crisis. A machine learning approach to measure innovation," Papers 1911.01073, arXiv.org.
    22. Guerzoni, Marco & Raiteri, Emilio, 2012. "Innovative public procurement and R&D Subsidies: hidden treatment and new empirical evidence on the technology policy mix in a quasi-experimental setting," Department of Economics and Statistics Cognetti de Martiis LEI & BRICK - Laboratory of Economics of Innovation "Franco Momigliano", Bureau of Research in Innovation, Complexity and Knowledge, Collegio 201218, University of Turin.
    23. Zheng-Xia He & Shi-Chun Xu & Qin-Bin Li & Bin Zhao, 2018. "Factors That Influence Renewable Energy Technological Innovation in China: A Dynamic Panel Approach," Sustainability, MDPI, vol. 10(1), pages 1-30, January.
    24. Nicoletta Corrocher & Marco Guerzoni, 2015. "Post-Entry Product Introduction: Who Explores New Niches?," Industry and Innovation, Taylor & Francis Journals, vol. 22(1), pages 18-36, January.

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    innovation; demand;

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