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An empirical analysis of the influences of corporate social responsibility on organizational performance of Taiwan’s construction industry: using corporate image as a mediator

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  • Chung-Fah Huang
  • Ho-Chi Lien

Abstract

Corporate social responsibility (CSR) has become a hot issue for modern enterprises recently. The primary purpose of this study was to investigate the relationships of CSR and organizational performance. The secondary purpose was to determine whether the effect of CSR on organizational performance could be mediated by corporate image. To fulfil the primary purpose, a questionnaire-based survey was used to measure CSR, corporate image and overall organizational performance in Taiwan’s construction industry. Two hundred and eighty-one valid samples were collected and statistically analysed using factor analysis, correlation analysis and hierarchical regression analysis. The analysis results suggest that CSR is positively correlated with corporate image and organizational performance. Additionally, levels of corporate image are positively associated with organizational performance levels. The results also indicate that corporate image may serve as a mediator between CSR and organizational performance, meaning that companies benefit from investment in CSR realization, even if they also have a positive corporate image.

Suggested Citation

  • Chung-Fah Huang & Ho-Chi Lien, 2012. "An empirical analysis of the influences of corporate social responsibility on organizational performance of Taiwan’s construction industry: using corporate image as a mediator," Construction Management and Economics, Taylor & Francis Journals, vol. 30(4), pages 263-275, February.
    • Handle: RePEc:taf:conmgt:v:30:y:2012:i:4:p:263-275
    DOI: 10.1080/01446193.2012.668620
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    Cited by:

    1. Thu Doan Ngoc Vuong & Loi Tan Nguyen, 2022. "The Key Strategies for Measuring Employee Performance in Companies: A Systematic Review," Sustainability, MDPI, vol. 14(21), pages 1-21, October.
    2. Efstathios Dimitriadis & Eleni Zilakaki, 2019. "The Effect of Corporate Social Responsibility on Customer Loyalty in Mobile Telephone Companies," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 433-450.
    3. Juana Patlán Pérez & Edgar Martínez Torres, 2017. "Evaluation of the organizational image of a university in a higher education institution," Contaduría y Administración, Accounting and Management, vol. 62(1), pages 123-140, Enero-Mar.
    4. Ahmad, Naveed & Ullah, Zia & AlDhaen, Esra & Han, Heesup & Scholz, Miklas, 2022. "A CSR perspective to foster employee creativity in the banking sector: The role of work engagement and psychological safety," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    5. Yu-Muo Lee & Jin-Li Hu, 2018. "Integrated Approaches for Business Sustainability: The Perspective of Corporate Social Responsibility," Sustainability, MDPI, vol. 10(7), pages 1-20, July.
    6. Hsin-Hong Kang & Shu-Bing Liu, 2014. "Corporate social responsibility and corporate performance: a quantile regression approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(6), pages 3311-3325, November.
    7. Minh Van Nguyen & Khanh Duy Ha & Chien Thanh Phan, 2024. "Sustainable development during economic uncertainty: What drives large construction firms to perform corporate social responsibility?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2838-2851, July.
    8. Agustina, Lidya, 2021. "Does financial performance moderate the effect of CEO characteristics and stakeholder influence on corporate social responsibility in Indonesia?," Technium Business and Management, Technium Science, vol. 2(1), pages 13-29.
    9. LIU, Shu-Bing & KANG, Hsin-Hong & HSUEH, Shun-Jen, 2018. "Does Corporate Social Responsibility Lead To Superior Performance?," Studii Financiare (Financial Studies), Centre of Financial and Monetary Research "Victor Slavescu", vol. 22(3), pages 6-22, September.
    10. Fizzah Malik & Fangjun Wang & Muhammad Akram Naseem & Amir Ikram & Shahid Ali, 2020. "Determinants of Corporate Social Responsibility Related to CEO Attributes: An Empirical Study," SAGE Open, , vol. 10(1), pages 21582440198, January.
    11. Ghulam Jilani & Guangqin Yang & Irfan Siddique, 2021. "Corporate Social Responsibility and Pro-Environmental Behavior of the Individuals from the Perspective of Protection Motivation Theory," Sustainability, MDPI, vol. 13(23), pages 1-20, December.
    12. Muzhar Javed & Muhammad Amir Rashid & Ghulam Hussain & Hafiz Yasir Ali, 2020. "The effects of corporate social responsibility on corporate reputation and firm financial performance: Moderating role of responsible leadership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1395-1409, May.
    13. Marashdeh, Hazem & Dhiaf, Mohamed M. & Atayah, Osama F. & Nasrallah, Nohade & Frederico, Guilherme F. & Najaf, Khakan, 2023. "Sensitivity of market performance to social risk index: Evidence from global listed companies in logistics and transportation industry," Socio-Economic Planning Sciences, Elsevier, vol. 87(PA).
    14. Yali Zhang & Jun Sun & Zhaojun Yang & Shurong Li, 2018. "Organizational Learning and Green Innovation: Does Environmental Proactivity Matter?," Sustainability, MDPI, vol. 10(10), pages 1-14, October.
    15. Nur Faliza, 2016. "CSR and Islamic Banking Performance in Aceh: The Role of Innovation as Mediation ," GATR Journals jmmr116, Global Academy of Training and Research (GATR) Enterprise.

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