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Antecedents and consequences of market orientation in chartered surveying firms

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  • Linda Tay
  • Neil Morgan

Abstract

This study tests marketing theory concerning market orientation in the context of the chartered surveying industry. Using data collected in a mail survey from 179 UK general practice chartered surveying firms, it is found that firms with more risk tolerant senior managers and more formalized and specialized marketing organization structures have higher levels of market orientation. The data indicate also that market orientation positively impacts firms' business and marketing performance, and that this relationship is robust across different environments.

Suggested Citation

  • Linda Tay & Neil Morgan, 2002. "Antecedents and consequences of market orientation in chartered surveying firms," Construction Management and Economics, Taylor & Francis Journals, vol. 20(4), pages 331-341.
    • Handle: RePEc:taf:conmgt:v:20:y:2002:i:4:p:331-341
    DOI: 10.1080/01446190210123826
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    References listed on IDEAS

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    1. Gordon E. Greenley, 1995. "Forms Of Market Orientation In Uk Companies," Journal of Management Studies, Wiley Blackwell, vol. 32(1), pages 47-66, January.
    2. Nonaka, I. & Nicosia, F. M., 1979. "Marketing management, its environment, and information processing: a problem of organizational design," Journal of Business Research, Elsevier, vol. 7(4), pages 277-300, December.
    3. John Raftery & Bernie Pasadilla & Y. H. Chiang & Eddie Hui & Bo-Sin Tang, 1998. "Globalization and construction industry development: implications of recent developments in the construction sector in Asia," Construction Management and Economics, Taylor & Francis Journals, vol. 16(6), pages 729-737.
    4. R. Roy & S. P. Cochrane, 1999. "Development of a customer focused strategy in speculative house building," Construction Management and Economics, Taylor & Francis Journals, vol. 17(6), pages 777-787.
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    Cited by:

    1. Hau, Le Nguyen & Evangelista, Felicitas & Thuy, Pham Ngoc, 2013. "Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam," Journal of Business Research, Elsevier, vol. 66(12), pages 2412-2417.
    2. Zhu, Fengxia & Wei, Zelong & Bao, Yongchuan & Zou, Shaoming, 2019. "Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    3. Ravindra Jain & Cherry Jain & Prachi Jain, 2013. "Integrated Framework of Antecedents and Effects of Market Orientation," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 38(4), pages 425-445, November.

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