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Hybridity Enacted in a Large English Housing Association: A Tale of Strategy, Culture and Community Investment

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  • Halima Sacranie

Abstract

This paper seeks to advance the understanding of hybridity in the social housing sector by drawing on a multi-layered case study of a single, large housing association X (HAX) to illustrate how the competing logics that underpin that hybridity are enacted at a small, locally based subsidiary (Small Housing Association). The inherent paradoxes and complexity that characterise the third sector of housing in the UK have been explored in a study of the changing strategic management and organisational culture for community investment activities over a 2-year period at HAX. The study links the concepts of institutional logics [Friedland & Alford (1991) The New Institutionalism in Organizational Analysis. (Chicago, IL: University of Chicago Press); Thornton & Ocasio (1999) American Journal of Sociology, 105(3), pp. 801–843] in a social housing context [Mullins (2006) Public Policy and Administration, 21(3), pp.6–21] with organisational cultures [Gregory (1983) Administrative Science Quarterly, 28, pp. 359–376; Hofstede, 1993] to locate the strategic focus of the organisation in a logics–culture matrix. A link between a consumerist or customer logic and a prevailing corporate culture is identified, together with a more historic connection between a community logic and a weakening regional, locally responsive culture.

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  • Halima Sacranie, 2012. "Hybridity Enacted in a Large English Housing Association: A Tale of Strategy, Culture and Community Investment," Housing Studies, Taylor & Francis Journals, vol. 27(4), pages 533-552.
    • Handle: RePEc:taf:chosxx:v:27:y:2012:i:4:p:533-552
    DOI: 10.1080/02673037.2012.689691
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    Cited by:

    1. Luigi Mastronardi & Luca Romagnoli, 2020. "Community-Based Cooperatives: A New Business Model for the Development of Italian Inner Areas," Sustainability, MDPI, vol. 12(5), pages 1-13, March.
    2. Luigi Mastronardi & Vincenzo Giaccio & Luca Romagnoli, 2019. "Community-Based Cooperatives as an innovative partnership to contrast inner areas decline," Economia agro-alimentare, FrancoAngeli Editore, vol. 21(2), pages 195-216.
    3. Tony Manzi & Nicky Morrison, 2018. "Risk, commercialism and social purpose: Repositioning the English housing association sector," Urban Studies, Urban Studies Journal Limited, vol. 55(9), pages 1924-1942, July.
    4. Nicola Morrison, 2017. "Selling the family silver? Institutional entrepreneurship and asset disposal in the English housing association sector," Urban Studies, Urban Studies Journal Limited, vol. 54(12), pages 2856-2873, September.

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