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Globalisation and the evolution of international retailing: A comment on Alexander's ‘British overseas retailing, 1900--1960’

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  • Andrew Godley
  • Haiming Hang

Abstract

Nicholas Alexander's (2011. British overseas retailing, 1900--60: International firm characteristics, market selections and entry modes. Business History , 53 , 530--556) survey of British overseas retailers from 1900 to 1960 provides pathbreaking new evidence of international retailing activity during the first globalisation boom. The article surveys this and other recent evidence, and confirms that international retailing was far more significant up to 1929 than previously thought. This activity was overwhelmingly undertaken by non-retailers, however, and hence by multinationals whose advantages in retailing were fundamentally unsustainable over the long run. Even the department store format, the principal retail innovation of the period, was not internationalised primarily by multinationals. Rather it was diffused via indigenous entrepreneurs, driven by a rapidly growing global demand for western style fashion and dress.

Suggested Citation

  • Andrew Godley & Haiming Hang, 2012. "Globalisation and the evolution of international retailing: A comment on Alexander's ‘British overseas retailing, 1900--1960’," Business History, Taylor & Francis Journals, vol. 54(4), pages 529-541, May.
  • Handle: RePEc:taf:bushst:v:54:y:2012:i:4:p:529-541
    DOI: 10.1080/00076791.2011.631125
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    References listed on IDEAS

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    1. John H. Dunning & Sarianna M. Lundan, 2008. "Multinational Enterprises and the Global Economy, Second Edition," Books, Edward Elgar Publishing, number 3215.
    2. Geoffrey Jones, 2010. "Multinational Strategies and Developing Countries in Historical Perspective," Harvard Business School Working Papers 10-076, Harvard Business School.
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    Cited by:

    1. Rammal, Hussain G. & Rose, Elizabeth L. & Ghauri, Pervez N. & Ørberg Jensen, Peter D. & Kipping, Matthias & Petersen, Bent & Scerri, Moira, 2022. "Economic nationalism and internationalization of services: Review and research agenda," Journal of World Business, Elsevier, vol. 57(3).

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