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Cultural norms and values and purchases of counterfeits

Author

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  • Franses
  • Madesta Lede

Abstract

We conjecture that an important driver of individual purchases of counterfeit products is cultural norms and values. To put this conjecture to an empirical test, we make use of the unique situation of Surinamese people who live in Suriname and in the Netherlands and who might share the same norms and values but certainly not their respective income levels and demographics. Holding newly collected data from surveys amongst Surinamese individuals in the Netherlands and in Suriname against a control group of Dutch individuals in the Netherlands, we present evidence that cultural norms are indeed a key driver for purchases of counterfeit products. Implications for policy are discussed.

Suggested Citation

  • Franses & Madesta Lede, 2015. "Cultural norms and values and purchases of counterfeits," Applied Economics, Taylor & Francis Journals, vol. 47(54), pages 5902-5916, November.
    • Handle: RePEc:taf:applec:v:47:y:2015:i:54:p:5902-5916
    DOI: 10.1080/00036846.2015.1058915
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    Cited by:

    1. Ramendra Singh & Sangeeta Trott, 2019. "Non-deceptive deliberate purchase of brand lookalikes: a BOP customer value perspective," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 46(1), pages 15-26, March.
    2. Hawkins, Matthew A., 2020. "The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    3. Donovan, Claire & O’Brien, Dave, 2016. "Governing culture: Legislators, interpreters and accountants," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 37(C), pages 24-34.
    4. Kaufmann, Hans Ruediger & Petrovici, Dan Alex & Filho, Cid Gonçalves & Ayres, Adriano, 2016. "Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands," Journal of Business Research, Elsevier, vol. 69(12), pages 5735-5747.
    5. Matthew Hawkins, 2020. "The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing," Post-Print hal-02943037, HAL.

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