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A cost-benefit analysis of a condom social marketing programme in Tanzania

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  • Robert Brent

Abstract

This article uses the revealed preference, willingness-to-pay approach to estimate the benefits in a cost-benefit analysis of a condom social marketing (CSM) programme in Tanzania. The demand curve used to derive the consumer surplus had unit elasticity and it was estimated from a cross-sectional sample of 1272 persons. People were willing to pay different prices for the condoms because perceived quality varied. Net benefits were close to zero for the minimum estimate that ignored external benefits. With external benefits included, the CSM programme was judged socially worthwhile with our best estimate producing a benefit-cost ratio ranging from 1.31 to 1.72.

Suggested Citation

  • Robert Brent, 2009. "A cost-benefit analysis of a condom social marketing programme in Tanzania," Applied Economics, Taylor & Francis Journals, vol. 41(4), pages 497-509.
    • Handle: RePEc:taf:applec:v:41:y:2009:i:4:p:497-509
    DOI: 10.1080/00036840701522887
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    References listed on IDEAS

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    1. Robert J. Brent, 1998. "Cost–Benefit Analysis for Developing Countries," Books, Edward Elgar Publishing, number 1236.
    2. Robert J. Brent, 2003. "Cost–Benefit Analysis and Health Care Evaluations," Books, Edward Elgar Publishing, number 2555.
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    Cited by:

    1. Kataria, Mitesh & Larsén, Karin, 2009. "Effects of social marketing on battery collection," Resources, Conservation & Recycling, Elsevier, vol. 53(8), pages 429-433.
    2. Robert J. Brent, 2010. "Setting Priorities for HIV/AIDS Interventions," Books, Edward Elgar Publishing, number 12742.
    3. William D. Evans & Alec Ulasevich & Megan Hatheway & Bidia Deperthes, 2020. "Systematic Review of Peer-Reviewed Literature on Global Condom Promotion Programs," IJERPH, MDPI, vol. 17(7), pages 1-21, March.

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