Medium, message and advertising effectiveness in the Greek processed meats industry
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DOI: 10.1080/00036840110118755
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Cited by:
- Crespo Cuaresma, Jesus & Stöckl, Matthias, 2012. "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics 2012-2, University of Salzburg.
- Espérance Zossou & Rose Fiamohe & Simple Davo Vodouhe & Matty Demont, 2022.
"Experimental auctions with exogenous and endogenous information treatment: Willingness to pay for improved parboiled rice in Benin,"
Journal of Agricultural Economics, Wiley Blackwell, vol. 73(3), pages 806-825, September.
- Demont, Matty & Zossou, Esperance & Van Mele, Paul, 2015. "Experimental Auctions with Exogenous and Endogenous Information Treatment: Willingness to Pay for Improved Parboiled Rice in Benin," 2015 Conference, August 9-14, 2015, Milan, Italy 229065, International Association of Agricultural Economists.
- Shalini Nath Tripathi & Dheeraj Misra & Masood Siddiqui, 2020. "Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector," Global Business Review, International Management Institute, vol. 21(6), pages 1376-1386, December.
- Huong Le & Andros Gregoriou & Tung Nguyen, 2023. "Advertising, product market competition and stock returns," Review of Quantitative Finance and Accounting, Springer, vol. 60(4), pages 1605-1628, May.
- Joel Rabinovich, 2022. "The evolving contribution of R&D, advertising and capital expenditures for US-listed firms’ growth in sales, 1979-2018. A quantile regression analysis," Working Papers hal-03539656, HAL.
- Sneha Sharma & Deepak Kapur, 2014. "Causality Relationship between Advertising Expenditure and Sales: A Study of Indian Service Sector," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 275-292, August.
- Zhang, Xu & Goddard, Ellen W., 2010. "Analysis of Value-Added Meat Product Choice Behaviour by Canadian Households," Project Report Series 99703, University of Alberta, Department of Resource Economics and Environmental Sociology.
- Neelotpaul Banerjee & Somroop Siddhanta, 2015. "An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India," Global Business Review, International Management Institute, vol. 16(4), pages 609-622, August.
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