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Using quality signaling to enhance survey response rates

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  • V. Kerry Smith
  • Kelli L. Larson
  • Abigail York

Abstract

A growing body of research has found that linking products to charitable causes enhances sellers’ reputations. This paper tests with a field experiment whether the use of the option of giving to charity to signal genuine intentions in mail surveys can enhance the effectiveness of small financial incentives. We find that they do significantly increase individuals’ responsiveness to the differences in the amount of the incentives. Cash incentives lead to an approximated constant response rate. Adding the option to donate the incentive to a specific charity significantly increases the effect of the financial incentive on the likelihood of responding.

Suggested Citation

  • V. Kerry Smith & Kelli L. Larson & Abigail York, 2020. "Using quality signaling to enhance survey response rates," Applied Economics Letters, Taylor & Francis Journals, vol. 27(11), pages 951-954, June.
    • Handle: RePEc:taf:apeclt:v:27:y:2020:i:11:p:951-954
    DOI: 10.1080/13504851.2019.1646869
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    Cited by:

    1. Xinyi Wang & F. Atiyya Shaw & Patricia L. Mokhtarian & Kari E. Watkins, 2023. "Response willingness in consecutive travel surveys: an investigation based on the National Household Travel Survey using a sample selection model," Transportation, Springer, vol. 50(6), pages 2339-2373, December.
    2. Jeffrey A. Brown & Kelli L. Larson & Susannah B. Lerman & Alexandreana Cocroft & Sharon J. Hall, 2021. "Resident Perceptions of Mosquito Problems Are More Influenced by Landscape Factors than Mosquito Abundance," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
    3. Kee, Jennifer & Segovia, Michelle S. & Saboury, Piruz & Palma, Marco A., 2022. "Appealing to generosity to reduce food calorie intake: A natural field experiment," Food Policy, Elsevier, vol. 110(C).

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