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Web-based CSR communication in post-communist countries

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  • Libena Tetrevova
  • Michal Patak
  • Iryna Kyrylenko

Abstract

In this survey, we investigate the level of web-based CSR communication in selected post-communist countries. Our objective was to identify, analyse and evaluate the scope of web-based CSR communication and the structure of CSR activities communicated by the TOP 100 companies based in the Czech Republic and Ukraine. On the basis of content analysis of the websites of the 100 most important companies (according to the level of revenue) based in each of these countries, we can state that the level of their web-based CSR communication is comparable. It does, however, correspond to the generally low level of CSR communication in post-communist countries. Apart from corporate websites, another popular channel of communication is social networks, in particular, Facebook. As far as the scope of CSR activities communicated is concerned, companies based in the Czech Republic communicate an average of 19 and companies based in Ukraine communicate an average of 18 of the 39 monitored activities. TOP 100 companies operating in these countries communicate economic and environmental responsibility activities in the greatest scope and on the contrary, ethical responsibility activities the least.

Suggested Citation

  • Libena Tetrevova & Michal Patak & Iryna Kyrylenko, 2019. "Web-based CSR communication in post-communist countries," Applied Economics Letters, Taylor & Francis Journals, vol. 26(10), pages 866-871, June.
    • Handle: RePEc:taf:apeclt:v:26:y:2019:i:10:p:866-871
    DOI: 10.1080/13504851.2018.1508866
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    Cited by:

    1. Libena Tetrevova & Martina Jelinkova, 2019. "Municipal Social Responsibility of Statutory Cities in the Czech Republic," Sustainability, MDPI, vol. 11(8), pages 1-19, April.
    2. Martina Jelinkova & Libena Tetrevova & Jan Vavra & Simona Munzarova, 2021. "The Sharing Economy in the Context of Sustainable Development and Social Responsibility: The Example of the Czech Republic," Sustainability, MDPI, vol. 13(17), pages 1-18, September.
    3. Alejandro García-Pozo & José Mondéjar-Jiménez & José Luis Sánchez-Ollero, 2019. "Internet’s User Perception of Corporate Social Responsibility in Hotel Services," Sustainability, MDPI, vol. 11(10), pages 1-14, May.
    4. Hong Chen & Wenzhe Hu, 2020. "Determining Whether Trade Can Affect Regional Environmental Sustainability from the Perspective of Environmental Pollution," Sustainability, MDPI, vol. 12(5), pages 1-15, February.
    5. Libena Tetrevova & Jan Vavra & Simona Munzarova, 2021. "Communication of Socially-Responsible Activities by Higher Education Institutions," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    6. Elhassan Kotb Abdelrahman Radwan & Antonella Russo, 2024. "Web‐based corporate social responsibility disclosure practices: A systematic literature review and research directions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 5049-5106, September.

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